Cheeky Advertising

Under the Influence with Terry O'Reilly

80% of all advertising is ignored.

That’s why some advertisers employ cheeky advertising.

It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.

We’ll talk about a fruit company that printed an open letter to the Pope.

An airline campaign that told you to “keep it in your pants.”

And a product that claims your grandparents had more sex than you.

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