The Importance of Identifying Your 'Why' When Planning Your Next Event ft. MIke Allton

The 'Where People Meet' - PheedLoop Podcast

In this episode of the ‘Where People Meet’ podcast, we are joined by Mike Allton, Head of Strategic Partnerships at Agorapulse, the #1 rated tool for social media managers to dominate their company’s social media strategy by managing inboxes, publishing, reporting, monitoring, and team collaboration, all in one easy-to-use yet extremely powerful tool.
In addition to his role at Agorapulse, Mike has garnered a large following in the Meetings and Events industry as the host of ‘The Virtual Event Strategist’ podcast, a weekly newsletter and podcast aimed at helping event planners unlock the true potential of virtual events. He is actively on the road speaking at events, in-person or remote, and sharing his expertise with anyone seeking to learn more and level up.
We were incredibly lucky to have Mike sit down and have an in-depth conversation about how he came to be where he is today, his stance on the virtual event format, why it’s important to identify a ‘why’ and narrow down on a specific audience and topic for any given event, and also talk about event technology and how big of a role choosing the right event tech can play in running a successful event. Lastly, Mike shares some incredibly useful event planning tips and tricks that our listeners can apply to their own events.

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