#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity?

The UppSkill Podcast - Marketing, Business and Everything Startup

Arbab Usmani द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Arbab Usmani या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2y ago 7:11

MP3•एपिसोड होम

when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.

and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.

That is why in this podcast we take Apple as an example and share how it creates their own unique value effect and at the same time reduce competitors unique value effect as well.

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#Business #Arbab Usmani #Marketing