Credible and Relevant - Melanie Asher - The Revenue Maze - Episode # 023

The Revenue Maze

Today’s guest is a marketing extraordinaire. She’s at her best when juggling rapidly changing priorities and has a reputation for taking risks grounded in practical realities. Melanie Asher is the Founder and CMO at Omicle. Melanie is not confined by "we've always done it this way". She finds new and unique ways to help companies increase their revenue. Melanie joins the host Valerie Cobb to share some of her tips on how to find your way out of the revenue maze.

Takeaways

• One way to get yourself out of the revenue maze is to be crystal clear on the messaging you send. The message is not from your perspective, it’s from the client's perspective.
• Daily, most people get anywhere between 30,000 to 90,000 messages. It is your job to make your message different and stand out from the rest of the noise.
• As an expert on a certain subject, you don’t need to feel like you have to demonstrate your knowledge. You can show you are the expert by simplifying the value you offer.
• It’s important to know why you are running a business, but your clients are more interested in how you can help them solve their problems.
• Being able to connect with your clients can help increase your revenue. Building a relationship between you and your clients can help lead to bigger deals.
• There is a difference between consultants and fractional employees. Fractional c-suite executives typically give you the advice of a c-suite-level person at a fraction of the cost.
• Spend less time worrying about what other people think and focus more on what your gut is telling you. Trust your instincts to lead your business to success.

Quote of the Show:

1:31 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.”

Links

• LinkedIn: https://www.linkedin.com/in/omicle/
• Website: https://www.omicle.com/

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
• Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
• YouTube - https://youtu.be/PNxWHd7jHSI

The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/