Navigating Restaurant Tech & Branding with Heather Cox Codes

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

In this episode of the Restaurant Technology Guys Podcast, the hosts welcome Heather Cox Codes, a self-declared tech nerd and social media strategist. Heather shares her journey from working at her mom's boutique to becoming a key figure in the tech and restaurant industry, specializing in WordPress website design and SEO optimization. Heather discusses the complexities of branding, the importance of cohesive and user-friendly websites, and the necessity of consistent social media presence. She also touches on personal experiences, offering insights into overcoming challenges and leveraging digital tools for business growth.
00:00 Welcome to the Restaurant Technology Guys Podcast
00:07 Meet Heather: A Tech Nerd in the Restaurant Industry
01:24 Heather's Journey: From Hospitality to Tech
04:15 The Challenges of the Restaurant Industry
06:29 Heather Cox Codes: Branding and Web Design for Restaurants
10:24 The Importance of Cohesive Branding in Hospitality
15:56 Optimizing Restaurant Websites for Every Generation
18:41 Demystifying SEO for Restaurants
21:03 Revolutionizing Kitchen Operations with Total Oil Management
21:32 The Ever-Changing World of SEO and Its Importance
21:58 Leveraging Social Media for Organic Traffic and Customer Engagement
23:08 The Critical Role of Social Proof in Restaurant Selection
24:48 Active Digital Presence: A Must for Restaurants
26:09 Content Creation Strategies and the Power of Posting Daily
30:09 Overcoming the Fear of Sharing Your Story on Social Media
33:12 The Strategic and Creative Journey of Launching a Podcast
36:25 Leaving a Legacy Through Digital Content
38:05 Engaging with Heather Cox: Insights and Opportunities