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Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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Leveraging Data for Restaurant Success with Lewis from Pairzon

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Manage episode 426576775 series 3022332
Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

In this episode of the Restaurant Technology Guys podcast, the conversation focuses on the critical role of customer data in driving brand success within the restaurant industry. Guest speaker Lewis, with a 25-year background in digital media, discusses the transition from traditional metrics like click-through rates to more effective measures linking advertising to in-store performance. He emphasizes the importance of first-party data over third-party data, especially in light of privacy concerns and the deprecation of cookies. Pairzon's approach combines AI algorithms to predict consumer behavior with a focus on real-time, actionable insights from a restaurant's own data. The dialogue covers the challenges restaurants face in capturing customer data and how solutions like loyalty programs and e-receipts can aid in better targeting and personalization. Lewis shares insights on the evolving landscape of digital advertising, the effectiveness of different platforms, and the imperative of understanding and utilizing first-party data for competitive advantage.
00:00 Introduction to the Podcast and Guest Speaker
00:24 The Importance of Customer Data in the Restaurant Industry
00:48 Deep Dive into Digital Advertising and Marketing Evolution
01:13 Challenges and Solutions in Modern Marketing Metrics
02:24 The Power of AI in Predicting Consumer Behavior
02:33 Leveraging First-Party Data for Marketing Success
03:30 Understanding and Overcoming Data Challenges in Restaurants
09:04 The Role of Loyalty Programs in Data-Driven Marketing
23:11 The Future of Targeted Advertising and the Importance of First-Party Data
27:27 How Pairzon Enhances Restaurant Marketing with Data
34:53 Conclusion and How to Connect with Pairzon

  continue reading

261 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 426576775 series 3022332
Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

In this episode of the Restaurant Technology Guys podcast, the conversation focuses on the critical role of customer data in driving brand success within the restaurant industry. Guest speaker Lewis, with a 25-year background in digital media, discusses the transition from traditional metrics like click-through rates to more effective measures linking advertising to in-store performance. He emphasizes the importance of first-party data over third-party data, especially in light of privacy concerns and the deprecation of cookies. Pairzon's approach combines AI algorithms to predict consumer behavior with a focus on real-time, actionable insights from a restaurant's own data. The dialogue covers the challenges restaurants face in capturing customer data and how solutions like loyalty programs and e-receipts can aid in better targeting and personalization. Lewis shares insights on the evolving landscape of digital advertising, the effectiveness of different platforms, and the imperative of understanding and utilizing first-party data for competitive advantage.
00:00 Introduction to the Podcast and Guest Speaker
00:24 The Importance of Customer Data in the Restaurant Industry
00:48 Deep Dive into Digital Advertising and Marketing Evolution
01:13 Challenges and Solutions in Modern Marketing Metrics
02:24 The Power of AI in Predicting Consumer Behavior
02:33 Leveraging First-Party Data for Marketing Success
03:30 Understanding and Overcoming Data Challenges in Restaurants
09:04 The Role of Loyalty Programs in Data-Driven Marketing
23:11 The Future of Targeted Advertising and the Importance of First-Party Data
27:27 How Pairzon Enhances Restaurant Marketing with Data
34:53 Conclusion and How to Connect with Pairzon

  continue reading

261 एपिसोडस

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