Why Direct Mail Is Far From Dead–and How You Can Use It in Your Marketing

The Ecwid E-commerce Show

Given today’s oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new.

We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing.

Direct Mail for Marketing

Marketing is an omnichannel game. When you use different channels, it helps you grow your business more predictably and with more confidence.

Postie is a channel management technology platform for the direct mail space. Think of it as a Facebook Ad Manager for your direct mail campaigns.

Targeting with Direct Mail

In digital advertising, smart targeting uses segmentation and predictive mathematics to create a target population based on previous customers, or lookalike audiences. This eliminates a lot of the waste caused by showing ads to uninterested parties. Postie brings those game-changing possibilities to direct mail.

Direct Mail Execution

Postie makes it possible to execute direct mail marketing initiatives as close to real-time as possible.

The Importance of Analyzing Your Audience

We discuss the ways you can use direct mail to gain more insight into your audience, as well as use it for promoting your product and services. Tune in to learn more about this often-overlooked form of marketing.

Postie website: https://postie.com/

David Fink LinkedIn profile: https://www.linkedin.com/in/davidlfink/

Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast

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