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How Community Supports Account-Based Marketing Goals featuring Gong’s Corrina Owens | S:2 Ep:3
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Joel Primack द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joel Primack या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording)
In this episode, Corrina opens up about:
- The meaning and purpose of Account-Based Marketing (ABM)
- Marketing to champions while also multithreading within accounts
- How Gong’s community supports ABM through peer-matching and building soft-touch marketing relationships
- Community’s role in connecting with accounts on a personal level, not just a business level
- Doing well by doing good: recognizing and celebrating community members’ passions and successes – big and small
- Trends she’s watching, including creator-led community and AI
Additional Links:
- Follow Corrina on TikTok @featuring_corrina
- Follow Gong on LinkedIn
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