Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

Bronto Marketing Platform द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Bronto Marketing Platform या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5+ y ago 45:41

M4A•एपिसोड होम

In this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.

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Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing

LinkedIn: https://www.linkedin.com/in/gregzakowicz

Ben Argov

Email: Ben@IWAwine.com

LinkedIn: https://www.linkedin.com/in/ben-argov-32a7a/

Website: https://www.iwawine.com/

Oracle Bronto

LinkedIn: https://www.linkedin.com/company/oracle-bronto/

Twitter: https://twitter.com/Bronto

Website: https://bronto.com/

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