INNOVATING PATIENT ADHERENCE AND BUSINESS GROWTH | With Matthew Lucci and Everardo Recendiz | The Business Spotlight

The Business Spotlight Series

Matthew, a mechanical engineering graduate, founded his first technology company to develop medical devices for pain management after losing a friend to a Fentanyl overdose. This journey led to the creation of Rx Text, a platform that enables hospitals and clinics to send automated reminders to patients about their medication and treatment schedules. His mission is clear: to enhance patient adherence and prevent medication misuse through innovative technology.
Rx Text is focused on building relationships with medical clinics, particularly in North Texas and Florida, while expanding its sales representatives throughout the country. Matthew's insights on perseverance, motivation, and effective sales strategies are pivotal for the company’s future success.
Keys to Success: “The key to success for me is perseverance, Knowing why you are doing what you're
doing and being able to continue to motivate yourself when you have bad days because
there will be bad days.”

Advice to Business Owners: “My biggest piece of advice is to write down why you're doing what you're doing so that anytime you have a bad day, you go back and you look at that and say, this is my why.”

Book Recommendation: The Challenger Sale
Connect with Matthew: Email at mlucci @rxtxt.co
LinkedIn: / rxtxt
Website: https://www.rxtxt.co/

You can get in touch with Matthew Lucci here on LinkedIn: / matthew-lucci

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