A Model For Collaborative Business in Yoga with Avita Bansee & Markella Los of The Connective

The Business Of Teaching Yoga

If you’ve worked in the yoga industry for a while, you may have had the feeling that something “wasn’t quite right”. We’ve had many conversations on this podcast about issues inside of the industry, and how yoga businesses are set up. Being a former studio owner myself, I don’t believe it’s (usually) the fault of malicious intent on the part of studio owners, but rather a reflection of the basic structure of the studio model.

That’s why I was so excited to speak with today’s guests, Avita Bansee & Markella Los about The Connective, a teacher-owner, worker-co-op, online studio. The team at The Connective are actively creating an alternative where the teachers are also owners, who have come together on the basis of shared values to build an online studio that supports the whole, just as much as it supports the individual.

PODCAST HIGHLIGHTS

• What The Connective is and why Markella was inspired to start it
• Avita’s early experience with yoga at home, and how she started teaching
• The legal structure of setting up a collaborative business
• Why shared values are the glue that holds The Connective together
• What it’s actually like to be a teacher-owner in a studio
• The benefits of being in a collaborative business vs. owning a business individually
• How yoga has been devalued
• Advice for starting your own collaborative business

FIND AVITA

• Avita’s Instagram

FIND MARKELLA

• Markella’s Instagram

FIND THE CONNECTIVE

• The Connective’s Instagram
• The Connective’s Website

FIND CORA

• Cora’s Website
• Cora’s Newsletter

For links & resources mentioned in this episode go to www.corageroux.com/episode68

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