Manage episode 339451669 series 3374782
The word 'Branding' started with searing one's name on cattle to show ownership.
To draw a gory analogy, the meaning has stayed similar over the ages.
How do you sear your brand's name in your customers' minds (albeit a lot more gently)? How do you make sure that, when someone's ready to buy, your product is the first thing they think about?
In this episode, we talk to Puja Arti, brand manager at Absolute Foods, about her highly successful yet somewhat offbeat MBA career track. From her entrepreneurial background, her journey at Masters' Union, to Absolute Foods - her current Agritech startup, where she's using empathy to build a brand that aspires to feed our future generations. We discuss the day-to-day life of a brand manager, the most exciting aspect (and one thing she doesn’t like), the brands that inspire her, and what you need to become a brand manager.
Puja Arti is the Brand Manager at Absolute Foods. She is a Law graduate and completed her PGP in Technology & Business Management from Masters’ Union in 2021. She co-founded Build-Inn in 2015 to solve the problem of finding home builders and turnkey solutions for homemakers. At Absolute Foods, she drives brand strategies as part of the New Initiatives team that hopes to change the landscape of agriculture.
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