How to Identify, Classify and Handle Risk

The Accidental Marketer Podcast

So how do you anticipate risks? And once you’ve identified risk, how do you know which are the important ones to focus on? Finally, what do you do to manage risks in your company? In a second podcast on the topic of risk, the team discusses how to brainstorm a wide range of risks. They also introduce a simple two-dimensional framework for classifying risks, and begin a discussion (to be continued on the next podcast) for what to do about the significant ones.