AI and ChatGPT Can’t Replace Content Marketing

Tales of Misadventure with Nicole Donnelly

Are robots coming for your content marketing? It may seem like it as new AI tools keep hitting the internet every week and the calls for caution grow louder. On today’s episode, Wendy Covey, CEO of TREW Marketing, and Nicole wade into the AI discussion that is on everyone’s minds. Get their take on ChatGPT, generative AI, how entrepreneurs, engineers, manufacturers, and business owners can effectively use AI, and the future of content marketing. Wendy also shares her journey to entrepreneurship, the pain of saying no to potential clients, learning to trust TREW’s team, her marketing insights, and how a “freakishly large redfish” garnered a state record. It’s a new thought-provoking episode of Tales of Misadventure with Nicole you don’t want to miss.

ABOUT WENDY COVEY
Wendy Covey is the CEO of TREW Marketing, a technical marketing leader, author of Content Marketing: Engineered, is one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. Wendy has helped hundreds of engineering and technical companies become trusted advisors, grow sales pipelines, and increase market share through content marketing.
HIGHLIGHTS

• 2:21 - Hear the fishing trip story that won Wendy a state, fishing record
• 7:30 - The work from home pitch that failed but sparked an idea and birthed two entrepreneurs
• 13:11 - Find out what pushed the TREW marketing founders to define their ideal client, taught them to say No, and changed the company forever
• 20:46 - Collaboration is one of the best marketing practices
• 23:45 - Building a healthy company culture that fits
• 31:16 - ChatGPT, generative AI, and the future of content marketing
• 40:44 - Marketing wins and how Google thwarted years of marketing efforts

RESOURCES & LINKS

• Connect with Wendy Covey on LinkedIn, https://www.linkedin.com/in/wesleyne/
• Learn more about TREW Marketing https://www.trewmarketing.com/
• Purchase Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content https://www.amazon.com/Content-Marketing-Engineered-Convert-Technical/dp/163299285X
• Discover how Jim Collins’ “Hedgehog Concept” can help you https://www.jimcollins.com/concepts/the-hedgehog-concept.html
• Learn more about Marketing AI Institute and Founder Paul Roetzer https://www.marketingaiinstitute.com/
• Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg
• Learn more about DMG Digital at dmgdigital.io

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