Getting in a scrum with Golfbreaks' Bee Craft

Shiny New Object - a Marketing Podcast

Tom Ollerton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tom Ollerton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7d ago 25:28

MP3•एपिसोड होम

I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
Why scrums are great for accountability and transparency in marketing
How it's not just about the data - but also very much about humans, on both sides of the marketing coin.

339 एपिसोडस