How Smart CRMs and AI Integration Drive Scalable Growth in B2B Marketing with Libby Olson

B2B Marketing Methods

In this episode of B2B Marketing Methods, Marketing Refresh CEO Terri Hoffman sits down with Libby Olson, Partner and COO at Growl Agency, to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing.

Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and operations with smarter systems. Together, Terri and Libby explore how aligning people, process, and technology creates the foundation for sustainable revenue growth — and how HubSpot’s evolving AI capabilities are changing the CRM game for good.

If you’ve ever wondered how to connect your tech stack, clean your data, or get your sales team to actually use your CRM, this conversation is a must-listen.

What You’ll Learn in This Episode:

• Why CRM adoption fails — and how to fix it
• The “data therapist” approach to uncovering systemic sales and marketing issues
• Building alignment between marketing, sales, and operations
• How clean data enables accurate AI training and automation
• What HubSpot’s AI-powered agents and workflows can really do
• Developing playbooks for repeatable sales and M&A success
• Understanding data governance and cross-team collaboration
• How leadership, marketers, and sales all benefit from CRM visibility
• The “crawl, walk, run” method for successful CRM implementation

To learn more about Libby Olson, connect with her on LinkedIn at:

https://www.linkedin.com/in/libbyolson/

Or, email her at:

[email protected]

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com