How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment

eCommerce Podcast

What if you could reduce shopping cart abandonment and increase sales? Learn the secrets of AI and consumer behavior to boost your online sales in this new episode with our guest Valon Xhafa on How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment!

ABOUT VALON

Valon previously worked as an AI scientist at Google and at other research institutes, developing sophisticated AI techniques and algorithms. Valon is always looking for innovative methods to use artificial intelligence to improve the online shopping experience at Behamics.

Here’s a summary of the great stuff that we cover in this show:

• Shopping cart abandonment is when a consumer visits your shop, adds products to the cart but leaves without purchasing the products. This is a major concern for eCommerce business owners because statistically 70% of consumers who added something to the cart, abandon it.
• There are several external and internal factors to cart abandonments. At Behamics, Valon and his team mainly focus on internal factors because these are factors that one can actually impact and improve to prevent cart abandonments. Internal factors comprise of Behavioral & Technical issues.
• AI not only predicts whether the consumer will abandon the cart but can explain why they choose to abandon the cart.
• If a consumer leaves the website without making a purchase, it will cost the business more money to try and bring them back through emails etc. It is far more cost-effective to interact with the consumer while they are on the site and to be able to intervene and prevent things before they happen.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.