S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels

Limited Supply

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer?

Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova.

Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation?

And later, Nik wonders whether there’s room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?

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Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali