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A Food Influencer's Life featuring Philip Tzeng
Manage episode 422202409 series 2930768
Steve Gilman द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Steve Gilman या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/
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For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
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Chapters:
(00:00) Introduction: Philip Tzeng, Food Influencer
(01:23) Las Vegas as a food destination
(04:11) How Phil got started as a food influencer
(05:25) Being positive on social media
(08:23) A day in the life of a food influencer - process, gear, & approach
(10:17) Growth, change, risk and reward in the world of content creation
(11:24) Phil's partnership with Mike Chen / Strictly Dumpling
(14:14) Balance, joy, & passion in content creation
(18:49) Partnerships and authenticity in content creation
(23:19) Food vs presentation
(27:38) What's next for Phil
(30:18) Advice for brands working with influencers
(31:53) Advice for anyone getting into content creation
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