Ep. 118 - Navigating SaaS Growth and Innovation in AI Video - With Jeremy Toeman, Founder of Aug X Labs

SaaS Backwards - Reverse Engineering SaaS Success

We all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas.

In this episode, Aug X Labs founder Jeremy Toeman talks about his personal frustration with the complex tools just to make basic videos that can be used on websites and in social media posts that led to the creation of the company.

And their goal is to make video creation as simple as writing an email. Try it out at meetaugie.com

The platform allows users to generate videos using AI, without facing a blank canvas.

But as with most startups, the road has not been a straightforward one, and we discussed the challenges of founding and growing a startup, particularly in the tough fundraising climate of 2023, the launch of ChatGPT, and the collapse of Silicon Valley Bank.

Key Takeaways from this episode:

• How to be prepared for challenges and setbacks in the startup journey and having the stamina to persevere
• How Toeman created playbooks to deal with unexpected challenges
• Staying focused on the core mission of the company despite setbacks

The episode is ideal for SaaS CEOs and CMOs looking to accelerate growth and enhance profitability in their companies. It provides insights into the challenges faced by startups, fundraising strategies, and the use of AI technology in video creation.
Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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