How To Create Superfans with Brittany Hodak

Retain: The Customer Retention Podcast

In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart.
This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Adrian Swinscoe, Terry Earthwind Nichols, Brittany Hodak, John Sime, Howard Tiersky, Bruce Temkin, Matthew Holman, Nicolas Babin and Jem Bourouh.
Check out the three most downloaded episodes:

• Creating Loyal Customers with Shep Hyken
• The Secret to Subscriptions with Matthew Holman
• Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest