Restaurant Marketing Fundamentals with Chip Close of Restaurant Strategy

Restaurant Rocket Fuel

Keywords
restaurant coaching, marketing strategy, restaurant profitability, Chip Klose, restaurant industry, P3 Mastermind, restaurant marketing, customer acquisition, customer retention, differentiation

Summary
In this conversation, Shane Murphy interviews Chip Klose, a restaurant coach and author, who shares his journey from theater to the restaurant industry. Chip discusses his role in helping restaurant owners improve profitability and growth through effective marketing strategies. He emphasizes the importance of understanding the fundamentals of marketing, including audience identification, differentiation, and customer retention. Chip introduces the ABCDs of marketing and the triangle principle, which focuses on customer acquisition, retention, and evangelism. He provides tactical insights for restaurant owners to enhance their marketing efforts and drive success.

Takeaways

• Chip Klose transitioned from theater to the restaurant industry.
• Profitability and growth are crucial for restaurant success.
• Understanding your audience is key to effective marketing.
• Differentiation is essential in a competitive market.
• Marketing should focus on solving customer problems.
• Customer acquisition, retention, and evangelism are vital.
• Organic social media has limited reach; use it wisely.
• Every choice in a restaurant impacts customer perception.
• Word of mouth can be strategically encouraged.
• Tactical marketing strategies can drive restaurant success.

Titles

• The Art of Restaurant Coaching
• The ABCDs of Restaurant Marketing

Sound Bites

• "You can't connect the dots looking forward."
• "Revenue does not cure all sins."
• "Marketing is just two things."