The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual

Question Everything

Ashley Walters द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ashley Walters या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 35:31

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Christine Olivas has changed the way many agencies think about strategy. Since 2021, her business No Single Individual emphasizes that strategy is no small deal, providing a team of strategists to “team-lance” for agencies and their client projects. She and her team have worked with dozens of agencies – racking up experience working with hundreds of clients.

Must-hear moments from this episode include: why CMO-agency teamwork is essential for a good brief, what goes into an effective strategy presentation, and how to turn your agency ownership dreams into reality.

What you’ll learn in this episode:

Why improv is the secret ingredient for an effective brief
Why the presentation is just as important as the brief
When it’s appropriate to break the template
When to sprint and when to walk for a strategic process
What defines “good strategy”
Advice for aspiring women agency owners
How an American Idol audition made Christine a better leader

Resources:

Learn more about No Single Individual on their website
Connect with Christine on LinkedIn

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#Business #Marketing #Ashley Walters