Overcoming skepticism about the affiliate channel and customer acquisition with Larry Shaw of Mackenzie Childs
Manage episode 312817258 series 3247187
On this episode of PepTalks, Pepperjam sits down with Mackenzie Childs’ CMO, Larry Shaw, to talk how they overcame skepticism about the affiliate channel and now credit it as one of their biggest channels for both sales and new customer acquisition—driving roughly 2/3 of the brands’ new-to-file customer sales.
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