Panel: Lesson's from retail's most effective social advertising - with Shhh Silk and Esther & Co.

Online Retailer

Panel: Lessons From Retail’s Most Effective Social Advertising Social Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it’s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what’s required in 2020 to curate relevance and depth in social communication. Session Participants: Olivia Carr (Shhh Silk) Travis Wright (Esther & Co.) Oliver Rhodes (Peoplevox) Marc Raco (MouthMedia Network) ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.