Tom Patzelt and the New Normal of marketing and sales commercializtion in Medtech

Medical Sales Nation

Medical Sales Nation द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Medical Sales Nation या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

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Tom Patzelt joins us with his 28+ years in the medical technology field holding many roles and specializing in go to market strategies and forging new analysis and execution as our new normal evolves. We discuss how marketing in medtech needs to lead the customer/provider conversation using Digital technologies to virtually kick in the door that softens the front lines so reps have easier access. Why is this important? No way are companies launching new products and implementing the old school sales reps tactics of cold calling and thinking it will work. Why? No sales access - we have OR access to cover a case but selling has a new normal and we, the commercial team, have to become one to be successful. Take a seat and listen in as we talk about the new commercial normal.

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#Business #Medical Sales Nation