Marketing Systems: How Guiding the Customer Journey with Content Works

Marketing Keynote Speaker, Author and Consultant – Jeff Korhan

This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch.

In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.

Think of Marketing as Value (Like a Product)

When John Jantsch developed the Duct Tape Marketing system he solved a problem for himself and his clients. By bringing together the necessary marketing components into one system and putting a name to it, marketing was easier to buy and sell.

This marketing systems mindset changed everything for John. And it can work for you too. Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.

Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.

But you already knew that, didn’t you?

I’d love to hear your thoughts on the marketing systems. Meet me over on Twitter to take the conversation further.

Key Take-Aways

• You can learn more about John’s work at Duct Tape Marketing. Check out his abundant resources for entrepreneurs, marketing coaches, consultants, and digital agency owners.

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About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

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