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Tyler Sickmeyer and Fidelitas Development द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tyler Sickmeyer and Fidelitas Development या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco

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Manage episode 282098785 series 1371472
Tyler Sickmeyer and Fidelitas Development द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tyler Sickmeyer and Fidelitas Development या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco

In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals. Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his start in the Ad Industry. Tyler and Steve go on to discuss challenges brought on by the pandemic for marketing leaders and the lasting impact on the industry. In addition, Tyler and Steve touch on company culture, opportunities, and inefficiencies in the industry. Steve then goes on to explain why the AAF matters and the benefits of membership. Steve ends the podcast by providing listeners with a key takeaway, that this moment in time will pass and we will come out of it stronger and better prepared to take on what comes next. Join Tyler, Jon, and Steve to navigate the marketing industry and advertising trends through and after the pandemic.

Timestamps 00:00 - Introduction 03:13 - What’s In The News: Facebook Criticizes Apple’s Privacy Changes 09:02 - Featured Guest: Steve Pacheco 11:02 - Steve's Career Path Leading to the AAF 17:18 - AAF Through the Pandemic 20:30 - Insourcing vs. Outsourcing for Brands 22:50 - Quality Available Talent in the Industry 26:52 - Advice For Young Marketing Leaders 29:17 - Trends in Brand Agency Relationships 31:48 - Biggest Opportunity For Marketing Leaders 36:28 - Industry Challenges Post Pandemic 38:35 - Digital Transformation 43:09 - AAF Membership Benefits 48:02 - Best Agency To Hire 52:18 - Steve's Key Takeaway 59:55 - Outro

Featured Guests | Steve Pacheco

LinkedIn

What's In the News

Facebook Criticizes Apple’s Privacy Changes

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help?

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
  continue reading

127 एपिसोडस

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Manage episode 282098785 series 1371472
Tyler Sickmeyer and Fidelitas Development द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tyler Sickmeyer and Fidelitas Development या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco

In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals. Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his start in the Ad Industry. Tyler and Steve go on to discuss challenges brought on by the pandemic for marketing leaders and the lasting impact on the industry. In addition, Tyler and Steve touch on company culture, opportunities, and inefficiencies in the industry. Steve then goes on to explain why the AAF matters and the benefits of membership. Steve ends the podcast by providing listeners with a key takeaway, that this moment in time will pass and we will come out of it stronger and better prepared to take on what comes next. Join Tyler, Jon, and Steve to navigate the marketing industry and advertising trends through and after the pandemic.

Timestamps 00:00 - Introduction 03:13 - What’s In The News: Facebook Criticizes Apple’s Privacy Changes 09:02 - Featured Guest: Steve Pacheco 11:02 - Steve's Career Path Leading to the AAF 17:18 - AAF Through the Pandemic 20:30 - Insourcing vs. Outsourcing for Brands 22:50 - Quality Available Talent in the Industry 26:52 - Advice For Young Marketing Leaders 29:17 - Trends in Brand Agency Relationships 31:48 - Biggest Opportunity For Marketing Leaders 36:28 - Industry Challenges Post Pandemic 38:35 - Digital Transformation 43:09 - AAF Membership Benefits 48:02 - Best Agency To Hire 52:18 - Steve's Key Takeaway 59:55 - Outro

Featured Guests | Steve Pacheco

LinkedIn

What's In the News

Facebook Criticizes Apple’s Privacy Changes

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help?

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
  continue reading

127 एपिसोडस

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