E101: Used Motorcycles Retail & Auction With Mike Murray From NPA

Dealership Fixit

How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy.

We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships.

Managing their current inventory is getting tougher, especially if you still have units that were purchased at the all-time high values and are still trying to “retail out of them”. It may be time to cut them loose and reinvest that into something else that can sell quicker.

We also talk about tools available and using data to make some better decisions on turning your inventory regardless of the reconditioning, parts availability, or time spent retail-ready. Does your dealer have a schedule to review bikes and have a plan when they reach a certain age?

Time for a change? The retail environment has changed this year, customers have turned back into price shoppers as they look for the deals and try to get the best possible value from their trade. Does your desk manager tell customers “they don't take in that kind of trade”?

Overall, NPA has been a staple in powersports for not only selling your unwanted, over-aged, or non-brand vehicles but also is a great resource for acquiring motorcycles, ATVs, utv’s, and marine products to supplement your used-inventory mix.

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LinkedIn: https://www.linkedin.com/in/mmurray22/

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National Powersports Auction: https://www.npauctions.com/

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Website: https://www.internetsalescoaching.com/

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