Study: PR Professionals Struggle with Data Literacy, Impeding Communication of Value to Tech C-Suite

Data Science Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/study-pr-professionals-struggle-with-data-literacy-impeding-communication-of-value-to-tech-c-suite.
Half of PR pros said they have presented a metric they didn't understand. Here's what reporting is needed to support the C-suite and show PR value.
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Half of PR pros said they have presented a metric they didn't understand. Here's what reporting is needed to support the C-suite and show PR value.