091: Don't Be Fooled When Assessing Creative Work
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I said this recently to a salesperson in an art gallery. I wasn’t looking for anything in particular but knew that if there was something I really liked and was interested in, it would jump out at me. I’m sure you’ve done the same.
Well, sometimes our judgments aren’t quite right. We may not be as good at assessing creative work as we think. In this episode, I discuss this and give some reflections on the matter that may surprise you. Join me!
In this episode you’ll hear:- How we judge a creative idea is affected by how we perceive its inventor.
- A study on how the gender of an inventor and the uniqueness of his or her name affects one's perception of the invention itself.
- Where we see bias in the world of innovation.
- Why I keep ideas anonymous in my creative work.
- A mental trick that can help you remove implicit bias.
Research: Izabela Lebuda and Maciej Karwowski
Downloadable scorecard to rate your idea
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.
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