01 From Corporate Careers to Entrepreneurial Success

Creative Journeys: Story | Sound | Success

Hey up Folks! I’m Jo Day, and welcome to the very first episode of Creative Journeys, the podcast where we explore stories, strategies, and experiences that shape successful small businesses and entrepreneurs. Alongside me is my amazing co-host, Lucy Rennie. Together, we’ll be diving deep into how our diverse career paths, from corporate giants to solo ventures—have shaped who we are today and how they can inspire your journey too.

Episode Summary
In this premiere episode, Jo Day and Lucy Rennie share their personal and professional journeys, showcasing how their extensive corporate experiences shaped their entrepreneurial paths. Lucy recounts her rise through the ranks in multinational companies, handling multimillion-euro budgets, and her eventual pivot to helping SMEs build sustainable brands through communication strategies. Jo shares her story of managing large-scale energy sector projects, transitioning to consultancy, and starting her own business in Lanzarote.

This episode unpacks the lessons learned from high-pressure boardrooms to running small businesses, highlighting the importance of clear communication, authentic leadership, and the courage to embrace imperfection. Jo and Lucy also touch on balancing passion with practicality and how the core principles of large organisations can be adapted for solopreneurs and SMEs.

Whether you’re a budding entrepreneur, an SME owner, or simply curious about navigating creative careers, this episode is packed with insights, real-life stories, and actionable advice.

Key Takeaways

• Bring Corporate Lessons to Small Business: Learn how to distil the structure and systems of corporate life into manageable, practical strategies for small businesses.
• The Power of Communication: How clear messaging can build trust, enhance relationships, and create a strong brand foundation.
• Embrace Your Authentic Self: Success doesn’t require perfection; staying true to yourself creates meaningful connections with your audience.
• From Big Budgets to Small Startups: Leveraging past experiences to drive innovation, efficiency, and sustainable growth in smaller ventures.

Thanks so much for joining us on this exciting first episode of Creative Journeys! We’d love to hear your thoughts—leave a review, share the episode with a friend, or connect with us on social media. And don’t forget to subscribe so you never miss an episode! Stay curious and keep creating.

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks
Connect with Jo Day:

• Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
• Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
• Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

• Website: https://www.iamlucyrennie.com/
• Lucy on Instagram: http://instagram.com/iamlucyrennie
• Linkedin: https://www.linkedin.com/in/lucyrennie1/

अध्यायों

1. Welcome to Creative Journeys (00:00:00)

2. Lucy’s Background in Business and Communication (00:02:14)

3. Leaving the Corporate World (00:07:14)

4. Jo’s Career Journey (00:13:14)

5. Becoming Self-Employed (00:23:14)

6. The Importance of Authenticity (00:30:14)

7. Lessons from Big Business to Small Business (00:35:14)

8. Stripping Back to Basics (00:38:14)

9. What’s Coming Next (00:40:04)

10. Closing Thoughts and Thank You (00:40:44)