79. Dressed up for Mars (or Netflix!) with Vollebak

Create Tomorrow, The WGSN Podcast

Vollebak is a British fashion brand focusing on designing clothes that will see us through extreme environments, war and space exploration.

Co-founder of the clothing company Steve Tidball joins host editorial director Bethan Ryder and WGSN head of activewear Yvonne Kostiak to discuss the future of clothing for the next century, innovations in the activewear market and why Vollebak doesn’t produce seasonal collections like most clothing brands.

Steve talks about Vollebak's inception, the brand's journey into the future and of course the Jason Bourne-esque pants designed to last 100 years.