Consumer AI Study 2024: Shifting Attitudes and Increased Adoption

CapTech Trends

Listen in as we discuss how CapTech’s Annual Consumer AI Study findings have evolved. Brian Bischoff, a CapTech Principal leading our Practice Areas & Services, and Elliott Hartz, a Senior Consultant in our CX practice, join Vinnie for a discussion around what’s changed, what’s surprised them, and how organizations can positively adopt AI technologies for their customers.

• Over half of consumers are willing to pay a monthly fee for enhanced AI-powered benefits.
• The shift from simply "trying out" AI to demonstrating clear ROI from AI initiatives.
• Generative AI’s widespread adoption in both personal and professional settings.