BW - EP133—004: Thanksgiving With I Love A Mystery—Thanksgiving Day 1949

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Thursday, November 24th, 1949 was Thanksgiving Day. It was clear and crisp in New York as Macy’s put on its twenty-third annual parade. Floats included The Chef’s Turkey Dinner, the Snowman, and Santa’s Sleigh. Milton Berle guest-starred. WOR—Mutual aired Cornell vs. Penn at 1PM, Queen for a Day and Luncheon at Sardi’s in the late afternoon, Gabriel Heater at 7:30, and I Love A Mystery at 7:45. By November of 1949, Russell Thorson was forty-three and Jim Boles thirty-five. They had a wealth of experience in both Chicago and New York radio. With radio in decline, both made their first TV appearances that year. Ford Motors intermittently sponsored roughly two out of every twenty I Love A Mystery episodes, but for the most part, Mutual picked up the financial tab for all three years of the New York run.