Trademarks and Trend-Setting: How To Future-Proof Your Business with Isabella Loneragan

Beauty Industry Leaders

Industries are driven forward by those willing to take risks, to try something radical and different that sets them apart from the rest of the pack. These leaders understand that opportunities are created by hard work, not just found by luck, and challenges excite them! You can be a follower or a leader, and our guest this week is the epitome of the latter. Isabella Loneragan is an award-winning titan of the beauty industry, with almost two decades of experience across multiple countries and modalities (she’s Australia’s first ever Buccal and Sculptural Lifting therapist!). She’s one of the most sought-after skin and dermal therapists and has worked tirelessly to earn that reputation, working in some of the best dermatology and cosmaceutical clinics in the world and even creating and trademarking her signature Intrinsic Facial technique. Not only has she mastered many beauty skills, but she’s also drawn on previous corporate careers to become a powerhouse of business, starting her own Australian-made and formulated skincare range Ragan Skin. And her impressive resume doesn’t end there: she’s also Channel 7’s resident beauty expert, educating women across the country on how to treat their skin with the care and respect they deserve. Whilst she’s reached almost dizzying heights of success, Isabella has never forgotten where she started and generously shares her knowledge and expertise with other beauty entrepreneurs. And that’s exactly what she’s doing on this week’s episode! She covers everything you need to build a brand that will stand the test of time, from diversifying your beauty and business skills, to the value of strong personal client relationships, and the power of creating your very own products and techniques. Her confidence in her proven abilities also helps shape who she is as a person, and she shares how she grew from an inspired university student to a national TV fixture and influential public figure.
Our resident beauty expert helps us get with the program:
💆‍♀️ Starting small with low overheads equals sustainable growth
💆‍♀️ Filling gaps in the market whilst also solving your own business problems (it’s a win-win!)
💆‍♀️ You don’t always need the latest tech: never underestimate the power of manual treatments
💆‍♀️ Building a personal brand, including trademarking techniques and embracing career opportunities
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/