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Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem
Manage episode 523240591 series 2801260
Podknows Podcasting द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Podknows Podcasting या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.
In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.
We’ll get into:
• How to spot actual content you should be publishing, using your sales calls
• Why “topics” make your show sound like a 2014 panel discussion
• The shift from brand awareness to belief-building
• Simple ways to turn your podcast into a pipeline machine, not a weekly chore
If you want episodes your ideal clients recognise themselves in, this is the one to listen to.
Want me to help you with all this? https://podknows.co.uk/audit
Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/
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