Is Your Brand Positioning Losing You Business? B2B Marketing & Copywriting podcast

Linda Melone द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Linda Melone या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

B2B Marketing & Copywriting »
Is Your Brand Positioning Losing You Business?

3d ago 35:24

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MP3•एपिसोड होम

Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse. Additionally, Mark elaborates on the role of fractional Chief Marketing Officers (CMOs) and the importance of engaged consultants who prioritize a company's success.

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Find Mark Evans here: https://www.linkedin.com/in/markev/

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#Entrepreneur #Business #Marketing #Linda Melone