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Thinking Inside The Box More Creatively with Dan Cohen, Executive Creative Director at Saatchi New York
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Chris Kocek द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Chris Kocek या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Dan Cohen loves a good challenge.
Tell him he can’t say something in a campaign headline and he’ll find a creative way around it, to the delight of clients and customers alike.
Over the past thirty years, Dan’s creative, collaborative approach has helped a wide variety of brands in commoditized categories, including Bounty (paper towels), Charmin (toilet paper), Pampers (diapers), Pepto-Bismol (digestion), and Puffs (facial tissue).
He’s also worked on the other side of the advertising spectrum, re-energizing luxury brands like Rolex, DeBeers, and Bentley.
No matter what he’s working on though, Dan always manages to find those aha moments hiding in plain sight - in data points, personal experiences, and in casual conversations with his creative teams.
Some of my favorite aha moments talking with Dan include:
- The data point that became a powerful springboard for Bounty’s latest campaign
- How to build awareness for brands in commoditized categories
- Charmin’s creative activations in unexpected places like Pottypalooza and Times Square
- How Gen-Z has upended the traditional approach to linear storytelling
- The summer job Dan had in college that taught him a valuable lesson
Show Notes:
Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.
Wingmen Gronk & Julian Edelman Spill the Sauce on Their Patriot Days
Lions - Bounty Wingtracker Campaign | The Work
Charmin Restroom Activation in Times Square
Charmin Rollbot at the Consumer Electronics Show
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