Aladdin A. Khazravan and Eric Khazravan on Reigniting the Personalized Customer Experience with DealerCards

Amplify - A retail automotive podcast by Reuters Events and ASOTU

Aladdin A. Khazravan and Eric Khazravan are the co-founders of Dealer Cards.

1. Aladdin and Eric Khazravan grew their automotive business from a single Hyundai store to a $75 million company with seven rooftops and 500 employees.
2. They brought world-class marketing to the industry, including launching an infomercial and featuring local celebrities on their TV show.
3. Their experiences made them realize the lack of customer appreciation in the automotive space and led to the creation of Dealer Cards.
4. Dealer Cards is an automated system that sends personalized cards to customers over five years, including birthday cards, car anniversary cards, holiday cards, and customer appreciation cards.
5. The goal of Dealer Cards is to make customers feel valued, appreciated, and remembered, creating long-term loyalty and turning them into raving fans.
6. Aladdin and Eric emphasize the importance of appreciation marketing, letting customers know that they care, and building lasting relationships.

During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.

This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.

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