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Innovative Tech Marketing: Demos, Data, and Digital Channels
Manage episode 428026916 series 3366540
Digital Nova Scotia द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Digital Nova Scotia या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Join hosts Ashley and Claire as they immerse themselves into the world of tech marketing with Katie Langton, a Marketing Technology Strategist at Verb Interactive.
Founded in Halifax, Nova Scotia, in 2004, Verb Interactive is a digital marketing and technology company specializing in travel and hospitality.
The conversation spans a range of topics, from creating beautiful immersive platforms and implementing omnichannel marketing to supporting business goals and driving measurable results. Langton shares her insights on the importance of understanding local markets and leveraging digital channels to reach the right audience. She also discusses data privacy and personalization, emphasizing the need to comply with privacy regulations and maximize the use of first-party data.
With a team of over 250 members in Canada and the US, Verb Interactive prioritizes clients over contracts, delivering exceptional counsel and service across all their areas of expertise.
Learn more about Verb Interactive: https://www.verbinteractive.com/
Visit Digital Nova Scotia: https://digitalnovascotia.com/
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