What Is SEO And Why Is It Important For Your Business

Africa Tech Radio

Where would you look if you were in a new town or city and needed to find a restaurant?

If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.

You’d search “best camera smartphone or battery life PC or 65 inch TV,” or “restaurants near me.” Then, you’d scroll through the results and click the one that seemed best suited to your needs.

These results are based on what Google thinks will be the most helpful information to you, based on the keywords you entered. In many cases, the sites you see on the first page didn’t get there by accident. They used SEO to help Google understand what their content is about.

Listen to an Owned Media (SEO & Email) expert, David Adeyemo, who’ll help you understand everything you need to know about SEO and why it’s indispensable for your business in today’s digital world.