Manage episode 306636149 series 2822077
INTRODUCTION TO EPISODE 45
Marketing is more than just advertising. Though anyone can advertise their product, it takes skill to generate interest, create brand awareness and sell products and services. How do you do that?
In part 2 of Mike’s conversation with Tim Fitzpatrick, we learn in detail about marketing fundamentals and how to put them into action. Tim talks about the free resources he’s offering for our listeners at the Advance podcast and how you can make the best use of them!
For exclusive resources from Tim Fitzpatrick
EPISODE 45 SUMMARY & HIGHLIGHTS
Can you break down the marketing fundamentals quickly?
Here’s a quick description of the marketing fundamentals-
Understand who you're going to serve and how you're going to serve those people.
Work on your messaging -- which is what you say to those people, how you talk about the value you offer, and how you say that in a way that grabs attention and springs action.
Plan on how to get your message in front of the people.
Can you elaborate on storytelling for marketing messaging?
For marketing messaging, it is best to use a storytelling framework. It helps people focus on your message and not on you. Your customers can thus know what they receive from your product or service.
Storytelling enables us to communicate clearly what we do and what we have to offer in a short period.
Do you think storytelling amounts to manipulation?
It does not. Storytelling is about communicating with people in a way that resonates with them. You speak in their language to connect with them better.
Can you talk about the steps to planning?
The first step to planning is identifying your target market. Your target market needs to be specific, measurable, and time-bound.
Next, you need to know where you intend to go without getting too attached to it.
Thirdly, you need to identify your budget and resources to get an idea of who you want to work with.
The fourth step is identifying your current plan -- to get a baseline of where to start.
Identify what you’re going to focus on in the next 90 days with your marketing.
Can you talk about the three phases of the marketing evolution index checklist?
RESOURCES MENTIONED ON THE PODCAST
● StoryBrand by Donald Miller
● Right To Speak by Mike Acker
● Check out the Free Resources Tim’s offered for Advance listeners here.
CONNECT WITH TIM
CONNECT WITH MIKE
(Full show notes & more resources visit connect.stepstoadvance.com)
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