On The Record By Leadpages podcast

#Marketing Education #Business Education #Analysis #Clickthroughs #Cohort #Optins #Sales #Marketing #Business #Leadpages #Podcasting Education #Affiliate #Lead #Metric #Segments

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

On the Record by Leadpages

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Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

256 एपिसोडस

On the Record by Leadpages

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updated 11 days ago

साझा करें

शृंखला होम•Feed

256 एपिसोडस

#Marketing Education #Business Education #Analysis #Clickthroughs #Cohort #Optins #Sales #Marketing #Business #Leadpages #Podcasting Education #Affiliate #Lead #Metric #Segments

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On the Record by Leadpages

1
How We Added 100K in MRR in Just 1 Month 26:39

11 days ago26:39

26:39

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we break down the real-world tactics that helped us achieve rapid SaaS growth—while drawing surprising inspiration from Wilco’s Yankee Hotel Foxtrot. If you’re scaling a SaaS startup, rethinking your pricing model, or trying to grow MRR fast, this behind-the-scenes look at how we made it happen is packed with insights for product-led growth, revenue operations, and customer retention strategy.…

On the Record by Leadpages

1
How to Develop High Growth Teams for High Growth Companies 44:42

25 days ago44:42

44:42

What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind successful, fast-growing companies. From his time at Zappos to launching multiple startups, Thomas shares insights on company culture, curiosity, and investing in people as the foundation of growth. They also dive into the role of AI in leadership, the power of perspective, and why hard conversations are key to building strong teams. Plus, a unique tie-in to Extreme’s Three Sides to Every Story and its lessons for leadership.…

On the Record by Leadpages

1
Should we Replace Ourselves with Robots? Botcasting vs. Podcasting 29:08

6 weeks ago29:08

29:08

Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building an AI-powered daily marketing podcast, discuss the efficiency vs. authenticity debate, and dive into the ethics of AI-generated content. Plus, we look at how small teams can scale with AI, the future of podcasting, and why human creativity still matters. And for music fans—yes, we even connect it all to Queen’s News of the World. So, is AI-powered botcasting the future of podcasting or just a gimmick? Tune in to find out!…

On the Record by Leadpages

1
From A-Z: Building a Winning Digital Marketing Strategy 33:54

8 weeks ago33:54

33:54

What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decision-making. From audience expansion to overcoming fear in marketing, this episode is packed with lessons on bold risks, strategic execution, and long-term success.…

On the Record by Leadpages

1
Why Diversification Is the New Marketing Superpower 31:00

10 weeks ago31:00

31:00

Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketing strategy is critical for long-term success. If you’re looking to future-proof your digital marketing strategy, boost ROI, and grow beyond Google, this episode is for you.…

On the Record by Leadpages

1
Your Brand Lacks Staying Power But Why? 24:26

12 weeks ago24:26

24:26

Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive quest for staying power. Whether you're a marketer or brand enthusiast, tune in for actionable insights and fresh perspectives!…

On the Record by Leadpages

1
The Crystal Ball Episode: What Does 2025 Have In Store For You? 16:45

14 weeks ago16:45

16:45

In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating market shifts, actionable insights in revenue operations, the evolution of influencer marketing, and AI’s transition from buzzword to practical tool. The team also tackles the ethical challenges of AI, lessons from Bowie’s iconic album, and how embracing the unknown can inspire optimism and adaptability in business. Don’t miss this glimpse into the future of marketing and beyond!…

On the Record by Leadpages

1
Why Google Search is Your Fastest Way to the Bottom 32:46

16 weeks ago32:46

32:46

Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from Public Enemy’s groundbreaking messaging, this episode is for marketers ready to challenge convention and embrace innovation.…

On the Record by Leadpages

1
How Marketing Attribution Failed us All 33:00

18 weeks ago33:00

33:00

We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marketers to balance data with storytelling and embrace imperfection in the customer journey.…

On the Record by Leadpages

1
The Future of Design: Status Quo or YOLO? 28:57

20 weeks ago28:57

28:57

What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing out in a competitive world.

On the Record by Leadpages

1
Feature-Based Selling is Dead 26:34

21 weeks ago26:34

26:34

In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill . Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?…

On the Record by Leadpages

1
Product Marketing Is Broken 33:00

23 weeks ago33:00

33:00

When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.…

On the Record by Leadpages

1
Energy is Money (Simon Alexander Ong) 44:17

42 weeks ago44:17

44:17

Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment , is a must-read for anyone who wants to get more out of their business, career, and life. In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.…

On the Record by Leadpages

1
Personalize Your Marketing Automation (Brennan Dunn) 47:06

1 year ago47:06

47:06

Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message , and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!…

On the Record by Leadpages

1
Champion Your Community (Lloyed Lobo) 1:00:19

2 years ago1:00:19