Kiri Masters द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kiri Masters या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Kiri Masters द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kiri Masters या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
Kiri Masters द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kiri Masters या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the episode explores strategies for education and partnership, emphasizing the importance of search visibility and the broader capabilities of retail media networks like Amazon and Walmart Connect. CHAPTERS: (00:00) About Today's Topic (00:47) About the Show (01:09) Brian Dudzinski on Algorithmic Insights (02:00) Alicia Ponzani on Shifting Perspectives (03:25) Brea Keating on the Importance of Search and Visibility (04:25) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop Scintilla into a standalone business serving other retailers. Key insights include Walmart's expansion plans, the launch of in-home user tests, and how Scintilla's omni-channel data offers a competitive edge. Comparisons are drawn with Amazon's fragmented yet advanced data ecosystem and Kroger's loyalty-based insights. A case study of Clorox's personalization strategy demonstrates how major brands could leverage these platforms to achieve their goals. Link to Retail Media Therapy podcast: https://www.graceandco.works/retailmedia/#podcast Link to article about Clorox's media goals: https://p2pi.com/clorox-targets-50-media-spend-1-1-personalization-2030? Link to Walmart announcement about Scintilla Insights activation available within Walmart Connect: https://www.walmartconnect.com/scintilla-insights-activation-available-on-walmart-connect CHAPTERS: (00:00) About Today's Topic (01:04) About the Show (01:25) Walmart's Rebrand: Introducing Scintilla (02:26) Clues to Walmart's Bigger Ambitions (02:47) Expanding Beyond Retail Data (03:16) Understanding the Retail Media Data Ecosystem (03:55) Walmart's Scintilla: Strengths and Limitations (04:51) Amazon's Fragmented Data Platforms (06:09) Kroger's Loyalty-Based Insights (06:54) Real-World Application: Clorox's Personalization Goals (08:09) Leveraging Retail Data for Personalization (10:50) Current Ecosystem Challenges and Future Prospects for Scintilla (12:18) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire highlights Amazon's evolving strategy towards social commerce. The company is shifting focus from forcing social engagement within its app to leveraging partnerships with major social platforms like TikTok, Instagram, and Pinterest, where users naturally seek inspiration. This shift coincides with Amazon acknowledging the importance of off-platform product discovery, a notable change from its usual ecosystem-centric approach. The episode also includes insights from industry experts on Amazon’s historical challenges with social commerce and its potential future directions. Link to Kiri's forbes post on this topic: https://www.forbes.com/sites/kirimasters/2025/02/19/amazon-kills-off-inspire-hints-at-new-social-commerce-playbook/ CHAPTERS: (00:00) About Today's Topic (00:20) About the Show (00:42) Introduction and Overview (00:54) Amazon Inspire: A Short-Lived Feature (01:19) Amazon's Evolving Strategy (03:09) Comparison with TikTok (04:09) Amazon's Acknowledgment and New Partnerships (05:30) Industry Reactions and Analysis (07:25) Implications for Brands (08:09) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini. Lauren offers practical steps to integrate AI into both professional and personal tasks, highlighting the importance of cultivating an 'AI first' mindset. She also reflects on how AI could have enhanced her previous roles at Procter & Gamble, underscoring AI's potential to streamline work and boost confidence in the workplace. Link to Lauren's site: https://www.wonderconsultingllc.com/ This is part 2 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency. CHAPTERS: (00:00) About Today's Topic (00:38) About the Show (00:59) Introduction to AI with Lauren Schiavone (01:27) Overcoming AI Overwhelm: First Steps (02:10) Mastering AI Tools: Practical Tips (04:00) Personal and Professional Use Cases for AI (06:10) AI in the Workplace: Real-Life Examples (09:34) Adopting an AI-First Mindset (10:20) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tailored to specific roles and functions. She also outlines a five-step framework for driving enterprise-wide AI transformation and highlights the critical role of change management. Tune in to learn how to leverage AI to accelerate business growth and stay future-proof. This is part 1 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency. Link to Lauren's site: https://www.wonderconsultingllc.com/ CHAPTERS: (00:00) About Today's Topic (00:38) About the Show (00:59) Introduction to Lauren Schiavone and Wonder Consulting (01:47) Foundational AI Literacy: Getting Started (02:27) Deep Dive into Generative AI and ChatGPT (04:37) Role-Specific AI Applications (05:18) Driving AI Transformation Across the Enterprise (05:47) Five-Step Framework for AI Adoption (08:11) Recap and Personal Use Cases (10:17) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media networks to enable better comparison and informed decision-making. Brea points out the disconnect between media attributable sales and actual e-commerce sales, which forces brands to independently manage and combine data. The speakers collectively stress the importance of data transparency and standardization for more effective media investment and campaign performance evaluations. CHAPTERS: (00:00) About Today's Topic (00:42) About the Show (01:04) Brian Dudzinski: Standardizing Retail Media Data (01:40) Alicia Ponzani: Challenges of Walled Gardens (02:49) Brea Keating: Aligning Media Attribution with Sales Data (03:37) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various free or discounted educational content, courses, webinars, and research reports catering to different aspects of retail media, from tactical execution to organizational strategy. Kiri's Forbes post: https://www.forbes.com/sites/kirimasters/2025/02/13/the-best-free-resources-for-learning-retail-media-in-2025/ Links to the respective resources: https://www.digitalshelfinstitute.org/webinar-dsi-assessing-retail-media https://www.digitalshelfinstitute.org/stratably-retail-media-impact-report https://firstmovr.com https://allumegroup.thinkific.com/courses/retail-media-advertising-strategy https://stratably.com/the-retail-media-wake-up-call/ https://p2pi.com/content-type/webinars CHAPTERS: (00:00) About Today's Topic (01:47) About the Show (02:08) Digital Shelf Institute's latest key releases (03:15) firstmovr's Innovative Virtual Summits (03:56) Allume Group's Free Retail Media Course (04:22) Path to Purchase Institute's Valuable Webinars (04:59) Stratably's Insightful Research and Reports (05:43) Conclusion: Diverse Approaches to Retail Media Education (06:07) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency issues within the industry, as many networks fail to provide clear return on investment (ROI) metrics, fostering distrust among advertisers. To close the performance gap, improvement in measurement capabilities and data transparency is essential. The episode explores which networks are likely to make necessary investments as the industry faces its first growth slowdown. Link to Kiri's previous Forbes post about Transparency in Retail Media: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results Link to the Path To Purchase Institute & Transunion study results shared in this episode: https://p2pi.com/2025-p2p-trend-report-transunion Link to Digiday article, 'Retail media networks under scrutiny amid calls for transparency and accountability' : https://digiday.com/marketing/retail-media-networks-under-scrutiny-amid-calls-for-transparency-and-accountability/ CHAPTERS: (00:00) About Today's Topic (00:31) About the Show (00:53) Introduction to Retail Media Network Ratings (01:34) Top Performers: Amazon Leads the Pack (01:59) Struggles of the Long Tail Networks (02:40) Middle Tier Bright Spots: Kroger and Instacart (03:09) Industry Insights: Performance Gaps and Transparency Issues (05:40) Challenges and Future Outlook (06:12) Conclusion: The Path Forward for Retail Media Networks (06:51) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We also explore the perspectives of e-commerce analyst Rick Watson, who ties Amazon's decision to the evolving search and AI landscape and its need for user intent data. The discussion includes various theories on Amazon's ultimate goals, from data collection to creating a comparison shopping engine, and the broader implications for the digital advertising industry. As this feature undergoes testing in the U.S. mobile app, we anticipate a significant impact on Amazon's advertising capabilities and its competitive positioning against Google. As referred multiple times in the episode by Kiri, do check out "The Watson Weekly" podcast from ecommerce industry veteran Rick Watson : https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly CHAPTERS: (00:00) About Today's Topic (00:49) About the Show (01:11) Probable reason from Kiri's PoV (01:19) Rick Watson's Insight on Amazon's Ad Strategy (02:10) Alternative Theories Behind Amazon's Move (03:05) Amazon's Advertising Business Constraints (04:51) Exploring New Advertising Formats (06:02) Potential Impact and Future Predictions (06:55) Conclusion: Amazon's Push to Challenge Google (07:34) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media separate and Goodman Fielder's integrated planning model. The episode also explores the shift from traditional shopper marketing to an omnichannel approach, as seen at Georgia Pacific. Discussion extends to the advancements in attribution in e-commerce and the importance of integrating traditional and digital marketing capabilities, drawing parallels to the 'Moneyball' approach in baseball. Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/12/retail-media-forces-brands-to-rethink-shopper-marketing-not-replace-it/ CHAPTERS: (00:00) About Today's Topic (01:49) About the Show (02:10) Retail Media Spending Insights (02:55) Brand Strategies: Tillamook and Goodman Fielder (03:55) Latest Evolution of Shopper Marketing (04:23) Attribution and Measuring Success (05:06) Integration of Traditional and Digital Capabilities (05:46) Conclusion: The Future of Retail Media (06:22) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman criticizes Walmart's transition to Luminate. Lastly, AJ Patel shares his frustration with the transition from universal analytics to GA4. The episode delves into the challenges and frustrations that come with evolving retail media strategies. CHAPTERS: (00:00) About Today's Topic (00:54) About the Show (01:14) Scott Oshman on Google Analytics to GA4 Transition (02:31) Ben Galvin on Closed Loop Attribution Models (04:10) Darren Silverman Discusses Walmart's Luminate Transition (04:55) AJ Patel's Experience with GA4 Transition (05:58) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex Arnott from Dentsu's Newstream Media underscores the importance of self-service capabilities in media buying, creative assets, and real-time reporting. The discussion also touches on the significant market dominance of Amazon and the diverse approaches to incrementality measurement by various retailers. As retail media networks evolve, the focus is on making them more user-friendly and transparent to draw continued investment from brands. Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results/ CHAPTERS: (00:00) About Today's Topic (00:48) About the Show (01:09) Introduction to Transparency in Retail Media (01:24) Case Study: Advertisers vs. Retail Media Networks (02:37) The Power Imbalance in Retail Media (03:02) Insights from Newstream Media's Alex Arnott (04:03) The Importance of Self-Service Capabilities (05:51) Challenges in Creative Asset Management (06:43) The Need for Real-Time Reporting (07:58) Future Directions and Optimism (09:34) Conclusion: Proving Performance is Key (10:04) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights from a report by Skai and the Path to Purchase Institute, discussing how brands are improving their measurement capabilities and the industry's strides toward standardization. Key topics include the complexities of cross-channel consumer behavior, the limitations of single-channel measurement, and the evolving landscape of retail media networks' measurement solutions. Link to Kiri's Forbes article mentioned on the topic: https://www.forbes.com/sites/kirimasters/2025/02/05/as-retail-media-spending-soars-brands-face-a-measurement-crisis/ CHAPTERS: (00:00) About Today's Topic (01:19) About the Show (01:40) Introduction to Retail Media Measurement Challenges (02:47) The Importance of Retail Media (03:11) Measurement Standards and Challenges (04:02) Cross-Channel Shopping Behavior (04:23) Traditional Measurement Solutions (05:13) Fragmented Measurement Solutions in Retail Media (05:57) Progress and Future Directions (06:56) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon (FBA) versus merchant-fulfilled (FBM)—and the absence of a system to block repeat offenders. Despite Amazon's zero-tolerance policy and efforts to combat return fraud, sellers express frustration and concern over the growing trend and its impact on their businesses. The episode underscores the tension between maintaining customer satisfaction and protecting sellers in the ever-competitive marketplace. Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/01/31/amazon-sellers-report-rising-concerns-over-fraudulent-returns/ CHAPTERS: (00:00) About Today's Topic (01:31) About the Show (01:52) Introduction to Return Fraud on Amazon (02:19) Seller Experiences and Anecdotes (03:04) Types of Fraudulent Returns (04:43) Impact on Sellers and Fulfillment Methods (06:25) Challenges in Preventing Repeat Offenders (06:59) Amazon's Response and Seller Sentiments (07:44) Conclusion: Balancing Customer and Seller Interests (08:39) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the platform within the first month. Highlights include Thrive's unique position as a private public benefit corporation, its membership-based model, and thoughtful advertising strategies. Thrive's approach emphasizes a consultative relationship with vendors and the integration with self-serve ad tech like Instacart's Carrot Ads. For more details, refer to Kiri's full Forbes article linked here: https://www.forbes.com/sites/kirimasters/2025/01/20/how-thrive-market-is-building-a-different-type-of-retail-media-network/ CHAPTERS: (00:00) About Today's Topic (00:32) About the Show (00:52) Introduction to Thrive Market's Retail Media Network (01:04) Interview with April Lane: Insights and Results (02:07) Thrive Market's Unique Approach (03:05) Membership-Based Retail Model (03:30) Advertising Strategies and Challenges (04:25) April Lane's Expertise and Partnership with Instacart (04:55) Ad Tech Solutions for Big and Small Brands (05:46) Future Plans and Expansion (06:10) Conclusion and Further Reading (07:22) Outro SOCIAL LINKS: Website: https://www.retailmediabreakfastclub.com LinkedIn: https://www.linkedin.com/in/kiri-masters/ YouTube: https://www.youtube.com/@retailmediabreakfastclub Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624// Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb PRODUCED BY: https://aipodcast.ing…
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।
अपने पसंदीदा शो को ऑनलाइन प्रबंधित करने के लिए दुनिया के सर्वश्रेष्ठ पॉडकास्ट एप्प से जुड़ें और उन्हें हमारे Android और iOS एप्प पर ऑफ़लाइन चलाएं। यह मुफ़्त और आसान है!