Email Marketing & Copywriting podcast

#Careers #Entrepreneur #Business #Marketing #Troy Ericson #Email Marketing #Copywriting #Email #Email List Management #E-mail #E-mail Marketing #Email List #Mailgenius #Email Deliverability #Deliverabililty

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Email Marketing & Copywriting

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Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').

30 एपिसोडस

Email Marketing & Copywriting

updated about a year ago

साझा करें

शृंखला होम•Feed

30 एपिसोडस

Todos los episodios

1
The RADD Method of Email List Management - Interview w/ Mary Laske Bell 38:03

1 year ago38:03

38:03

In this interview, Troy Ericson, host of the Email Marketing & Copywriting Podcast, reconnects with Mary Laske Bell, owner of Busy Bell, a boutique email marketing agency. Three years since their last discussion, Mary has progressed remarkably, now specializing in email list management for seven, eight, and nine-figure personal brands. Notably, she introduces the RADD method, an innovative approach revolutionizing email marketing, resulting in substantial revenue boosts for her clients. Mary shares her journey, starting from a demotion during maternity leave to her pivot into copywriting and then email marketing, driven by necessity during her husband's job loss due to COVID. Mary emphasizes the importance of personalized communication, data analysis, and continuous optimization. Her insights shed light on common pitfalls in email marketing and the significance of staying proactive and adaptable in a dynamic digital landscape. Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How to Go Viral on Social Media in 2023 w/ Hillary Billings 41:15

2 years ago41:15

41:15

Hillary Billing's created a TikTok account that went from 0-400,000 followers in just 40 days! She also worked with some of the biggest names and has an everything from a done for you agency to coaching on how to scale a social media presence. If you are someone that is interested in learning how to scale your social media presence, or you are just someone that is wanting to learn more about this, then checkout this awesome episode with Hillary Billings. Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How to come up with Copywriting Ideas - Interview w/ David Deutsch 33:15

2 years ago33:15

33:15

David Deutsch got his start at Ogilvy & Mather, an acclaimed Madison Avenue advertising agency, he took a break from the ad agency world and eventually became a direct response fundamentalist. He is now known internationally for his direct response copywriting and marketing strategist with decades of experience creating and overseeing winning direct mail and online promotions! To hear learn more about David and his story listen in on this great episode! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How Pauline Longdon became Australia’s best copywriter by turning away clients 32:00

2 years ago32:00

32:00

Pauline has been writing a weekly email for over 8 years and is also just very good at writing authentic personal copy. Pauline has also spent a lot of time in the army and has a bunch of doctorates and is overall really smart. Pauline is definitely a fan favorite amongst many copywriters so if you would like to listen more about her story then tune into this awesome episode! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
The 7 Traits of A-List Copywriters w/ Brian Kurtz 58:12

2 years ago58:12

58:12

Brian Kurtz is known for working at Boardroom Inc. for 34 years and helping them go from $5mil to $160mil. Brian also does a wide variety of marketing from traditional online copy to infomercials to sending over 1.3 billion pieces of direct mail. Brian Kurtz has experimented with it all, and if you would like to learn more about him and how he has done so much then tune into this episode! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How to Start a 7 Figure Business AND Charity w/ Charles & Linda Van Kessler 31:34

2 years ago31:34

31:34

Charles has an amazing story where at the age of two he was placed in a state run orphanage and eventually escaped at the age of 10 where he was living on the streets of Amsterdam, then coming to America to then start a charitable organization helping kids with disabilities. This story is truly amazing and uplifting, a great listen to say the least. Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How Kim Krause Schwalm went from Corporate Job to Selling $1,000,000,000 of products & services 33:21

2 years ago33:21

33:21

Kim Krause Schwalm has generated over $1 Billion in sales to her name for herself and her clients, she also helped the healthy directions supplements business, and hit what today would be $40 million/year. Kim is a very interesting person that I have been able to get to know more at events like Copy Accelerator, and I think she has a lot of important information worth listening to. Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How to Avoid Burnout with Tara Wagner 38:05

2 years ago38:05

38:05

This is an interview with Tara Wagner who is a breakthrough coach for small business owners on the verge of burnout! If you want to start learning how to create full time profits with a part time schedule that doesn't burn you out, then tune into this interview! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How Amy Lacey took Cali'flour Foods from the Farmer's Market to Walmart, Whole Foods, & Sprouts 32:40

2 years ago32:40

32:40

This is an interview with Amy Lacey who sells a really cool product that more people need to know about! If you want to start learn how to scale your small business into something that is in stores as big as Whole Foods and Walmart, then tune into this podcast so you can know exactly how Amy did it! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
Will AI replace Copywriters? with Jon Benson 44:21

2 years ago44:21

44:21

This is an interview with a serial entrepreneur Jon Benson who sold $1 Billion worth of stuff and is creator of VSL! In this video, Jon Benson explains how to get into copywriting and the whole online space, talking about his beginnings and his business journey. If you want to start copywriting or grow an online business, you absolutely don't want to miss this - so sit back, relax and enjoy! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
Meet my new COO, Dom Chiaravalloti! 17:40

2 years ago17:40

17:40

Meet my new COO, Dom Chiaravalloti! Dom first reached out to me during Copy Accelerator Virtual 2020, begged to meet me, drove all the way to Orlando, and slowly proved himself as a copywriter. The beginning was rough... and I didn't realize just how much Dom had changed over just a few years (his story is WILD). If you want to start copywriting you absolutely don't want to miss this - so sit down and watch this video until the end! We also make a couple of special announcements about our plans with Email Paramedic! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How Sean Ferres Built A 7 Figure Copywriting Business AND Became A Professional Musician 41:02

2 years ago41:02

41:02

Most people WISH they could become a professional musician... or find some other way to make millions... Well, Sean Ferres has done both. And frankly, I'm a little jealous since I haven't had the time to join band... So, I ask Sean how he did it. You'll learn alllll about copywriting AND music. Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How Jason Capital Sold $75MM worth of courses 28:09

2 years ago28:09

28:09

Jason Capital has sold $75,000,000 worth of courses in every niche imaginable... Dating, Basketball, Supplements, Biz Opp, Real Estate, etc We chatted about that, the mistakes he's made along the way, what he's currently up to, and how you can copy some of his success (I've spent a lot of money with him over the years & it's worked out every time)... But you get to see a lot of it for free. Just watch now & dive into Jason Capital's world! (perfect for course sellers) Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How Travis Chappell grew his podcast to 3,000,000 Downloads 43:55

2 years ago43:55

43:55

This year at 100 Million Mastermind, I met a guy named Travis Chappell who is THE guru of podcasts. He has over 3,000,000 podcast downloads, built a multi-7 figure business from it, and has gotten to interview his heroes like Shaquille O'Neal, Rob Dyrdek, Grant Cardone, and John Maxwell... If you want to hear him tell you how he did it... Listen to this episode now! Join Troy's Private Email List: https://www.FAQemail.com/ Follow Troy on Social Media: Facebook: https://www.facebook.com/troyallenericson/ Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites: https://www.Copywriting.org https://www.EmailDeliverability.com https://www.MailGenius.com https://www.EmailListManagement.com…

1
How to Make Money as an Anti-Social Copywriter w/ Sarah Turner 33:28

3 years ago33:28