ECommert podcast

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

eCommert Podcast

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Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights. Our podcast explores the latest insights, trends, and innovations shaping today's digital commerce world and the CPG industry. Join us as we delve into pivotal topics crucial to navigating the evolving landscape of digital commerce. For partnership opportunities, speaking engagements, or to be featured on our episodes, please contact us at partnerships@ecommert.org. DISCLAIMER: The information, opinions, and examples provided in our online post, newsletter, video, or podcast content are for general information only, and any reliance on the information provided in our content is done at your own risk. The "eCommert" name is a registered trademark, and all forms and abbreviations are the property of its owner. Its use does not imply endorsement of or opposition to any specific organization, product, or service.

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eCommert Podcast

updated 6 days ago

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eCommert Podcast

1
S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens 37:23

6 days ago37:23

37:23

In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tesco’s partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space. 00:00 Introduction and Objective 00:29 Welcome to the e-Commert Podcast 01:17 Guest Introduction and Career Journey 02:26 Evolution of Retail Media 04:56 Tesco Media and Dunhumby Partnership 06:54 Omnichannel Retail Media Strategies 08:29 In-Store Retail Media Innovations 11:38 Data Collaboration and Clean Rooms 14:31 Future of Retail Media and Analytics 27:48 Machine Learning and AI in Retail Media 35:00 Conclusion and Career Advice Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert…

eCommert Podcast

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S2E12: Chelsey Alexander of Bayer: Unveiling the Future of Consumer Health through Digital Platforms 50:04

20 days ago50:04

50:04

In this episode of The e-Commert Podcast , recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.…

eCommert Podcast

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S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences 25:48

30 days ago25:48

25:48

In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role? Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights. 🎧 Tune in now to stay ahead of the curve!…

eCommert Podcast

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S2E11 - Part 1: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences 21:17

5 weeks ago21:17

21:17

How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today’s competitive market. Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.…

eCommert Podcast

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S2E10 - Part 2: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero 28:58

6 weeks ago28:58

28:58

In this power-packed episode of ecommert, we’re back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. 🔍 What’s Inside: ✅ The Holy Grail of online & offline integration—are we getting closer? ✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales ✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations ✅ JBP negotiations: How data-driven insights can help brands win with retailers ✅ Predictions for the next 5 years in eCommerce—what’s coming next? With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business. 📢 Don’t miss it! Hit play now and stay ahead of the curve.🔗 Subscribe & Follow for More! #eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation…

eCommert Podcast

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S2E10 - Part 1: Andrew Pearl, Profitero - Mastering the eCommerce Organization: Insights from Andrew Pearl, VP Industry Insights at Profitero 34:28

7 weeks ago34:28

34:28

Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈 Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today’s fast-moving e-commerce landscape. 💡 What You’ll Get: ✅ Actionable insights from top e-commerce experts ✅ Strategies to boost product visibility & search rankings ✅ The latest trends in retail media & digital shelf performance ✅ Real-world case studies on how brands are winning online ✅ AI-driven solutions to help you work smarter, not harder Whether you’re a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve. 🎧 New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success. #Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation…

eCommert Podcast

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S2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas 32:10

9 weeks ago32:10

32:10

In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it’s transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions. Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices. If you’re interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!…

eCommert Podcast

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S2E9 - Part 1: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas 27:42

10 weeks ago27:42

27:42

Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising. 🔍 What you'll learn in this episode: ✔️ How Douglas built a retail media powerhouse across multiple markets ✔️ The role of first-party data in driving brand growth ✔️ Why retail media is a must-have in today’s marketing mix ✔️ How beauty brands can leverage data-driven insights for success ✔️ The biggest challenges & opportunities in retail media today Whether you’re a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.…

eCommert Podcast

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S2E8 - Part 2: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe 23:11

11 weeks ago23:11

23:11

In this episode of The Ecommert Podcast , we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce. Learn how Mondelez is leading the charge in digital transformation: Through initiatives like Vision 2030 AI-powered consumer insights Cross-functional collaboration. Discover the importance of democratizing data Upskilling teams Building digital capabilities to stay competitive in the fast-paced e-commerce landscape. From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.…

eCommert Podcast

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S2E8 - Part 1: Lucia Ronchi & Rossana Rizzotto, Mondelez - Synergy of Data and eCommerce for Mondelez Europe 23:21

12 weeks ago23:21

23:21

In this episode of the Ecommert Podcast , we are live from Zurich at Mondelez International’s Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe. Join us as we discuss: The unique challenges and opportunities of digital commerce and data analytics in the European market. How Mondelez is leveraging automation and advanced technologies to transform the digital shelf. Cross-functional collaboration between data and commerce teams to drive growth and efficiency. The future of digital transformation and engaging the next generation of consumers. With actionable insights and inspiring leadership stories, this episode is a must-listen for anyone navigating the evolving world of digital commerce and data-driven strategies. 🎧 Tune in now to gain valuable knowledge and stay ahead in the industry! #EcommertPodcast #DigitalCommerce #DataAnalytics #MondelezInternational #Innovation #CPGLeadership #DigitalShelf…

eCommert Podcast

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S2E7 - Part 2: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce 28:04

13 weeks ago28:04

28:04

This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.…

eCommert Podcast

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S2E7 - Part 1: Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce 23:52

14 weeks ago23:52

23:52

eCommert Podcast

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S2E6 - Part 2: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce 22:27

16 weeks ago22:27

22:27

In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in: Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation. Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Don’t miss it!…

eCommert Podcast

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S2E6 - Part 1: Abhishek Ahluwalia, Mondelez - Scaling Global eCommerce: Insights from Mondelez's Abhishek Ahluwalia on Strategy, Growth, and the Future of CPG Digital Commerce 25:59

17 weeks ago25:59

25:59

Welcome to the Ecommert Podcast ! In this episode, we’re live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into: Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets. Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry. Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce. Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape. With real-world examples, exciting project insights, and advice for aspiring leaders, this episode is packed with actionable strategies and inspiration. Tune in to stay ahead of the curve with Mondelez’s trailblazing approach to digital commerce! 🚀 Listen now to unlock the future of eCommerce!…

eCommert Podcast

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S2E5: Oliver Leigh, Portal - The Power of Session-Based Analytics: How Portal Analytics Revolutionizes CPG Digital Media Strategies 31:24

18 weeks ago31:24