Giraffes Don't Eat Steak podcast

29:23

Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73 In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they understand marketing better than the professionals! They share strategies for working with legal and compliance teams, communicating effectively with senior management and why understanding your target audience is your ultimate shield in internal battles. 00:00 Introduction to Giraffes Don't Eat Steak 01:11 Marketing battles with other departments 02:57 The future of marketing strategy with AI 05:59 Using plumber example for marketing 07:33 Managing compliance and legal challenges 13:30 Understanding stakeholder perspectives 15:09 Target audience as your marketing shield 16:46 Every department has its own audience 19:15 AI's impact on marketing team structures 21:04 Being the custodian of the target audience 26:26 Making target audience part of company DNA 27:09 Taking emotion out of marketing decisions 28:54 Episode conclusion Key topics covered: How AI is changing the marketing landscape Practical strategies for dealing with legal and compliance The importance of understanding stakeholders' perspectives Why being the "custodian of the target audience" is critical Making target audience understanding part of company DNA Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72 36:12

7 days ago36:12

36:12

Behind the Lens: Expert Tips for Authentic Video Content Creation - Ep. 72 Join hosts Erica and Alex as they welcome video production expert David Perry to the Giraffes Don't Eat Steak podcast. With 15 years of experience working with small businesses, David shares invaluable insights on video marketing and hybrid events. Learn how to overcome camera shyness, explore alternative video techniques, and discover the potential of hybrid events to expand your reach. Whether you're a small business owner or a marketer, this episode is packed with practical tips to elevate your video content and event strategies. From balancing authenticity and polish to increasing accessibility, David covers it all. Don't miss this opportunity to transform your video marketing game and tap into new audiences with hybrid events. Tune in now for expert advice that will help you succeed in the ever-evolving world of digital marketing and events! Key points discussed: 1. David Perry's background in video production 2. The rise of hybrid events and their benefits 3. Overcoming camera shyness and reluctance to be on video 4. Alternative video techniques for camera-shy presenters 5. Balancing authenticity and polish in video content 6. The importance of accessibility in event planning 7. Editing strategies for different types of video content Guest information: David Perry - Video production expert with 15 years of experience working with small businesses, specialising in learning and development, internal communications, and hybrid events. www.linkedin.com/in/davidrperry 0:00 - Introduction to the marketing podcast 0:18 - Meeting David Perry: Video production expert 1:20 - Hybrid events: Bringing in-person events to online audiences 4:58 - Video advice for those who dislike being on camera 8:01 - How to become more comfortable on camera 10:14 - Different approaches to video content creation 13:37 - Personal branding and long-form content trends 16:34 - Finding the right format for your audience 19:57 - Editing tips and techniques for video content 22:32 - Using captions and lower thirds effectively 25:40 - The journalistic side of video production 28:42 - Using cold opens and scene-setting techniques 32:26 - The importance of checking auto-generated captions 34:42 - Final tips and how to contact David 36:08 - Episode wrap-up Quotable moments: "Nobody likes the way they look on camera, nobody likes the way they sound when they hear their voice being played back." - David Perry "Don't try and force yourself to do something that you don't want to do." - David Perry Actionable tips: 1. Practice being on camera to increase comfort and confidence 2. Explore alternative video techniques that don't require being on camera 3. Plan and prepare content before recording to minimize editing needs 4. Consider incorporating hybrid elements into your events to increase accessibility and reach 5. Focus on creating authentic content while maintaining a level of polish If you enjoyed this episode, don't forget to subscribe to the Giraffes Don't Eat Steak podcast for more marketing insights and tips. Share this episode with fellow marketers and small business owners Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71 40:26

14 days ago40:26

40:26

Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71 In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 authors publish their books and is now transitioning into AI consultancy for purpose-driven businesses. Mitali shares why books remain powerful marketing assets in our digital world, offering unmatched credibility that websites and social media alone cannot provide. She reveals common book-writing pitfalls, emphasising that authors must focus less on themselves and more on what readers will gain. Her number one marketing tip? "Stop being so humble about your book!" The conversation shifts to Mitali's exciting new venture in AI consultancy, where she explains how AI technology is becoming "the great leveller" for entrepreneurs with limited resources. Rather than implementing trendy solutions without purpose, Mitali focuses on identifying business bottlenecks and applying targeted AI strategies to overcome them. Key topics covered: Why books create unmatched authority in a digital-saturated market The biggest mistake authors make when writing business books How AI can serve as a "clever assistant" in the book writing process Strategic implementation of AI for purpose-driven businesses What makes a true "purpose-driven" business beyond the buzzword Whether you're considering writing a book or curious about strategic AI implementation for your business, this episode offers valuable insights from an entrepreneur who bridges traditional publishing and cutting-edge technology. Connect with Mitali at theveganpublisher.com or find her on LinkedIn - https://www.linkedin.com/in/theveganpublisher . Chapter Markers 00:00 - Introduction and welcome 01:18 - Mitali's entrepreneurial journey 02:10 - Why books are crucial in your marketing mix 05:46 - Common mistakes when writing a book 08:56 - Understanding the purpose of your book 12:16 - The strategic approach to business decisions 16:35 - What does an AI consultant actually do? 21:20 - AI beyond ChatGPT and large language models 22:58 - How AI levels the playing field for entrepreneurs 27:26 - Using AI to write books - good or bad? 30:01 - Who Mitali works with (purpose-driven businesses) 33:02 - Tips for successful book marketing 37:43 - How to connect with Mitali 39:52 - Closing remarks Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70 48:58

21 days ago48:58

48:58

Brand Strategy Mastery: Insights from Expert Bruce McKinnon - Ep. 70 Your brand cannot survive in a marketing department. It has to exist and be celebrated and be used across the organization. - Bruce McKinnon Join marketing experts Erica and Alex as they welcome brand strategy expert Bruce McKinnon to the Giraffes Don't Eat Steak Podcast. In this enlightening episode, Bruce challenges conventional wisdom by explaining why brand strategy extends far beyond the marketing department. Discover how a well-crafted brand strategy serves as a crucial framework for decision-making across the entire organisation, impacting everything from HR to product development and sales. Bruce shares invaluable insights on creating a cohesive brand message that resonates throughout your company, offering practical tips for implementation. Whether you're a business owner, marketer, or aspiring brand strategist, this episode is packed with actionable advice to help you elevate your brand and drive organizational success. Don't miss out on Bruce McKinnon's wealth of experience and the hosts' engaging discussion on this critical business topic. Tune in now to transform your understanding of brand strategy and its power to revolutionise your business from the inside out. Guest Informaiton Bruce McKinnon - https://www.linkedin.com/in/brand-strategist-bruce-mckinnon/ Website: https://www.thebrandarrow.com/ Key Points Discussed: 1. Definition of brand strategy as a framework for making good choices 2. The importance of brand strategy beyond the marketing department 3. How brand strategy influences different organisational functions (HR, product development, sales, PR) 4. The role of brand strategy in decision-making processes 5. Implementing a cohesive brand message across the entire organisation Actionable Tips: 1. Develop a brand strategy that encompasses the entire organization 2. Ensure all departments understand and implement the brand strategy 3. Use brand strategy as a decision-making framework 4. Align HR, product development, sales, and PR efforts with the brand strategy Subscribe to the Giraffes Don't Eat Steak Podcast for more marketing insights and business success stories. Don't forget to leave a review and share this episode with fellow marketers and business owners who could benefit from Bruce McKinnon's expert advice on brand strategy. Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69 41:16

28 days ago41:16

41:16

Data-Driven Website Success: Simon Peat's Expert Tips - Ep. 69 Unlock the secrets of website conversion with expert, Simon Peat, in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why constant website rebuilds often fail and how to evolve your site for success. Simon shares the powerful AIDA formula, emphasising the importance of data-driven decisions and strategic content placement. Learn how to capture attention, showcase benefits and leverage social proof to boost conversions. Whether you're running an e-commerce site or offering services, this episode is packed with actionable tips to transform your online presence and drive results. Key Points Discussed: - The pitfalls of constant website rebuilds - Importance of data-driven decision-making - The AIDA formula for website optimization - Capturing attention above the fold - Leveraging social proof and testimonials - Strategic placement of call-to-action buttons Guest Information: Simon Piet is the founder of Visiospective Digital Consultancy, specialising in improving website conversions, particularly for e-commerce businesses. Connect with Simon on LinkedIn: https://www.linkedin.com/in/simonpeat Episode Highlights with Timestamps: [00:02:50] - Simon introduces himself and his background in e-commerce [00:04:50] - The importance of evolution over revolution in website design [00:07:10] - Ensuring accurate data collection through proper Google Analytics setup [00:10:30] - Simon explains the AIDA formula for website optimization [00:13:10] - The power of social proof and customer reviews [00:15:50] - Strategic placement of testimonials and call-to-action buttons "Evolution, not revolution." - Simon Peat on website improvements "People don't believe companies. People believe other people." - Simon Peat on the importance of reviews Actionable Tips: 1. Focus on evolving your website rather than completely rebuilding it 2. Ensure your Google Analytics is properly set up for accurate data collection 3. Use the AIDA formula to structure your website content 4. Showcase benefits rather than features of your products or services 5. Place powerful testimonials front and centre on your website 6. Strategically position call-to-action buttons for maximum impact Implement Simon's tips to improve your website's conversion rate. Start by analysing your current data and identifying areas for evolution rather than revolution. Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68 48:38

5 weeks ago48:38

48:38

Beyond Sales: Unlocking Long-Term Value with Strategic Business Development - Ep.68 Dive into the world of strategic business development with the Giraffes Don't Eat Steak Podcast. In this episode, hosts Erica and Alex welcome Lucia Piseddu, founder of the BD School, to demystify the crucial role of business development in modern companies. Discover how this often-overlooked function differs from sales and marketing, and why it's essential for long-term growth and innovation. Learn from industry experts as they share their experiences in bridging the gap between marketing and sales, and uncover strategies for integrating effective business development into your organisation. Whether you're a seasoned professional or just starting your career, this episode offers valuable insights into the evolving business growth landscape. Don't miss out on these game-changing perspectives that could revolutionise your approach to sustainable success. Tune in now and unlock the power of strategic business development! Chapter Divisions 00:00 Introduction to Giraffes Don't Eat Steak Podcast 02:03 Meet Lucia - Founder of The BD School 04:53 The Difference Between Sales and Business Development 08:00 Marketing's Role in Business Development 13:20 Problems with Traditional Business Development Roles 17:35 The Importance of Data-Backed Decisions 24:40 Building Influence in Business Development 31:20 Setting KPIs for Business Development 37:40 Managing Change and Innovation 42:15 Future-Proofing Your Business Strategy 46:54 Closing and Contact Information Key points discussed: - Definition and role of business development - Differences between business development, sales, and marketing - The importance of experimentation and risk-taking in business growth - Common misconceptions about business development roles - Strategies for integrating business development into existing structures Guest information: Lucia, founder of the BD School (The Business Development School) Join Lucia's BD Community - https://lnkd.in/eERAiEcV Connect with Lucia - https://www.linkedin.com/in/iamluciapiseddu If you found this episode valuable, please subscribe to the Giraffes Don't Eat Steak Podcast and share it with your network. For more insights on business development, marketing, and sales strategies, follow us on social media and visit our website. Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67 49:37

6 weeks ago49:37

49:37

LinkedIn Marketing Secrets: Mastering Organic and Paid Strategies - Ep.67 Unlock the secrets of LinkedIn marketing with Gus Bhandal in this episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica Mackay and Alex Bilney dive deep into the world of LinkedIn strategy, exploring both organic and paid approaches to maximise your business potential. Discover why LinkedIn's billion-user platform is a goldmine for marketing and learn how to leverage the power of "lurkers" – those silent observers who could become your next big client. Gus Bhandal shares invaluable insights on curating the right audience, optimising your profile and creating content that resonates with your target market. Key points discussed: 1. The significance of "lurkers" on LinkedIn 2. LinkedIn's user base compared to other social media platforms 3. How to start on LinkedIn and optimise your profile 4. Organic vs. paid strategies and when to use each 5. Content creation tips for building a personal brand 6. The unique advantage of LinkedIn's audience curation Chapters [0:00] Introduction to the Giraffes Don't Eat Steak Podcast [1:03] Introduction of guest Gus Bhandal [3:05] Discussion on LinkedIn "lurkers" and their importance [5:10] Comparison of LinkedIn's user base to other platforms [6:44] Advice on choosing social media platforms for business [8:10] Tips for getting started on LinkedIn [10:01] Organic vs. paid strategies on LinkedIn [12:15] The importance of testing organic content before paid advertising [14:30] Content creation strategies for LinkedIn Actionable tips: 1. Optimise your LinkedIn profile to attract your ideal audience 2. Curate your LinkedIn network to include potential clients 3. Create content that balances professional insights with personal stories 4. Test organic content before investing in paid advertising 5. Write LinkedIn posts in your authentic voice Ready to transform your LinkedIn presence? Apply the strategies shared in this episode and connect with us on LinkedIn to share your success stories. Don't forget to subscribe to the Giraffes Don't Eat Steak Podcast for more expert marketing insights! Connect with Gus: https://www.linkedin.com/in/mguruuk/ Website: www.themguru.co.uk Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 66 35:11

7 weeks ago35:11

35:11

The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65 Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk)." In this episode of the Giraffes Don't Eat Steak Podcast, we explore the evolving landscape of events post-COVID, discussing the shift from in-person to virtual and the current balance between the two. Rai shares her expertise on creating value-driven events, emphasizing the importance of understanding your audience and removing barriers to attendance. Learn about the four key pillars of event planning: the what, where, how, and who. Discover how these elements come together to create successful events, from intimate retreats to large-scale conferences. The conversation also touches on the changing expectations of attendees and how event organizers must adapt to meet these new demands. Whether you're an event planner, marketer, or business owner looking to host successful events, this episode is packed with valuable insights. We discuss the importance of personalisation, logistics considerations and the unexpected challenges that can arise when planning events of any size. From corporate gatherings to charity functions, this episode covers it all. Tune in to gain a deeper understanding of the event industry's current state and learn practical tips for creating engaging, value-driven experiences for your audience. Don't miss out on this informative and entertaining discussion that will change the way you think about event planning and marketing. Key points discussed: - The balance between virtual and in-person events post-COVID - The four pillars of event planning: what, where, how, and who - Creating value-driven events and overcoming barriers to attendance - Changing work patterns and their impact on event planning - The importance of understanding your audience - Challenges in event planning, from small retreats to large conferences Episode highlights: [0:58] - Rai introduces herself and her role as an Event Marketeer [1:54] - Discussion on the current state of events post-COVID [3:32] - Changes in event expectations pre and post-COVID [5:08] - The importance of understanding work patterns when planning events [7:26] - Rai explains the four pillars of event planning [8:42] - Rai shares her experience with small-scale events like retreats [10:07] - Erica discusses the complexities of planning a charity Christmas lunch Quotable moments: "You have to really put out the value of the event, what's the purpose? Why should I come? Why should I book on? And really build out that value for the attendees." - Rai [2:59] "I think for me, before COVID, I didn't even think there was an alternative." - Erica [4:13] Actionable tips: 1. Consider the four pillars (what, where, how, who) when planning an event 2. Understand your audience's work patterns and preferences 3. Clearly communicate the value and purpose of your event 4. Don't underestimate the logistical challenges, even for small events 5. Consider personalisation for smaller, more intimate events If you enjoyed this episode, please subscribe to the Giraffes Don't Eat Steak Podcast and leave us a review. For more i Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65 33:12

8 weeks ago33:12

33:12

Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65 Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why referrals are crucial for business growth and how to effectively leverage your network. Thomas, a serial entrepreneur with five successful exits, shares invaluable insights on creating a systematic approach to referrals. Learn why most people struggle with asking for referrals and discover strategies to overcome these challenges. Uncover shocking statistics about the power of referrals in closing deals and understand the psychology behind their effectiveness. Whether you're a business owner, marketer, or sales professional, this episode is packed with actionable tips to revolutionize your referral strategy. Don't miss out on this game-changing conversation that could transform your approach to business growth. Tune in now and take your marketing efforts to the next level! Key Points Discussed: 1. The importance of referrals in the marketing mix 2. Common mistakes in asking for referrals 3. Statistics on the effectiveness of referrals in closing deals 4. The psychology behind referral success 5. Systematic approaches to referral marketing 6. Crafting effective referral requests Thomas Coles is a serial entrepreneur who has founded and exited five businesses in technology and professional services. He specializes in using referrals and networking to drive business growth. Episode Highlights: [00:00:32] - Thomas introduces himself and his background [00:02:10] - Discussion on why people don't prioritize referrals [00:03:20] - Common pitfalls in asking for referrals [00:04:35] - Statistics on the effectiveness of referrals [00:05:10] - The role of emotion in buying decisions "You have a 70% greater chance of winning the deal if the lead source is a referral than any other lead source." - Thomas Coles Actionable Tips: 1. Develop a systematic approach to asking for referrals 2. Craft specific, targeted referral requests 3. Leverage emotional decision-making in sales strategies 4. Focus on building credibility through referrals 5. Follow up on referral requests promptly Implement these referral strategies in your business and share your success stories with us. Don't forget to subscribe to the Giraffes Don't Eat Steak Podcast for more expert insights on marketing and business growth! Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64 33:52

9 weeks ago33:52

33:52

From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64 Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industry as an example, they demonstrate why broad categories like "lawyers" are ineffective and how to narrow your focus for maximum impact. Discover key factors to consider, including geographic limitations, firm size and financial considerations. Learn about often-overlooked aspects such as the buying process in larger organisations and the importance of segmenting within industries. Whether you're a marketer or business owner, this episode provides actionable insights to help you develop a precise, effective strategy for reaching your ideal clients. Tune in for a masterclass in niche marketing that will transform your approach to targeting and engaging potential customers. Key points discussed: 1. The importance of specificity in defining a target audience 2. Factors to consider when refining your target market 3. The impact of firm size on marketing approach 4. Understanding the buying process in larger organizations 5. Segmenting within the legal industry 6. Identifying pain points and their urgency Episode highlights: 00:00 - Introduction and context 01:07 - Discussing the need for specificity in target audiences 04:05 - Exploring factors to consider when refining a target market 07:03 - The importance of understanding firm size and financial limitations 09:22 - Discussing the buying process in larger organizations 12:29 - Segmenting within the legal industry 14:44 - Understanding current solutions and the urgency of the problem Quotable moments: "If someone came and said my target audience is lawyers, we'd be like, well, that's a bit better than everyone." - Alex (01:31) "You can waste so much money on an audience that will just never be able to buy." - Alex (08:15) Actionable tips: 1. Start by identifying who is excluded from your target audience 2. Consider geographic limitations and language barriers 3. Understand the financial capabilities of your target market 4. Research the buying process in larger organizations 5. Segment your audience within broader industries 6. Identify the specific pain points your product or service addresses Subscribe to the Giraffes Don't Eat Steak Podcast for more insightful marketing tips and strategies. Follow us on social media and leave a review if you enjoyed this episode! Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63 34:13

12 weeks ago34:13

34:13

What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63. Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power of storytelling in branding, and how personal experiences shape brand identity. Erica and Alex share anecdotes, discuss the pros and cons of descriptive vs. abstract names and reveal why investigating your target audience is crucial for marketing success. Whether you're a business owner considering rebranding or a marketer interested in brand psychology, this episode offers invaluable insights and stories. Tune in to discover why sometimes the perfect name isn't about perfection, but about resonating with your brand's essence and target audience. Key Points Discussed: 1. The origin of the "Orange Tree" 2. Transition from Orange Tree to Marketing Detective Agency 3. Pros and cons of descriptive vs. abstract business names 4. The connection between Erica's bodyguard background and marketing 5. The importance of storytelling in branding 6. Investigating target audiences and clients for effective marketing Episode Highlights: [00:00:54] - Discussion on the importance of a business name [00:01:49] - The origin of the "Orange Tree" codename [00:03:33] - Challenges with the Orange Tree name [00:04:44] - Introduction of the Marketing Detective Agency name [00:06:00] - Erica's bodyguard background and its influence on their brand [00:09:46] - The motivation behind starting their own business [00:11:33] - Jay's advice to Manny about selling Christmas, not wrapping paper [00:13:20] - Debate on the importance of business names in different contexts [00:15:46] - The power of storytelling in branding (Lenteja Express example) Quotable Moments : 1. "We need a code name for this because we keep talking about it and we're not particularly silent people." 2. "From a name perspective, I always get comments on what a cool, interesting name it is." 3. "If you do detective work upfront, then the marketing part becomes easy." Actionable Tips: 1. Consider the story behind your business name and how it relates to your brand identity 2. Investigate your target audience thoroughly before developing marketing strategies 3. Use storytelling to create a memorable brand and connect with customers 4. Balance descriptive and abstract elements in your business name for maximum impact 5. Adapt your naming strategy based on your primary method of customer acquisition (e.g., Google searches vs. personal promotion) Share your thoughts on business naming strategies! Have you ever rebranded or considered changing your business name? Let us know in the comments or reach out to us on social media. Don't forget to subscribe to the Giraffes Don't Eat Steak Podcast for more marketing insights and entertaining stories! Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62 39:02

13 weeks ago39:02

39:02

Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62 Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica and Alex welcome Robin Davis, founder of Assuritivity Consulting, to explore the revolutionary GC Index. Discover how this powerful tool identifies individuals' natural proclivities and maximises team potential. From game changers to play makers, learn about the five key roles that drive organisational success. Plus, Alex shares insights from his recent jiu-jitsu competition, drawing unexpected parallels between martial arts and business strategy. Whether you're a seasoned manager or an aspiring leader, this episode offers invaluable insights into optimizing team performance, improving project management, and fostering a more dynamic work environment. Tune in now and take the first step towards transforming your approach to talent management and team building! Key points: - Introduction to the GC Index and its purpose - The five key roles: Game Changer, Strategist, Implementer, Polisher, and Play Maker - Applications of the GC Index in various industries - Benefits of using the GC Index for team building and project management - Alex's jiu-jitsu competition experience and its relevance to business strategy Guest information: Robin Davis is the founder of Assuritivity Consulting Ltd and an expert in applying the GC Index to improve organisational performance. https://www.thegcindex.com/ https://www.linkedin.com/in/robindavis22/?originalSubdomain=uk Episode highlights: [00:02:30] - Alex shares his jiu-jitsu competition experience [00:05:45] - Introduction of Robin Davis and the GC Index [00:10:15] - Explanation of the five key roles in the GC Index [00:18:30] - Real-world applications of the GC Index in businesses [00:25:00] - How the GC Index improves team dynamics and project management [00:35:20] - Case studies of successful GC Index implementations Quotable moments: "The GC Index is not about putting people in boxes, but about understanding their natural proclivities and how they can best contribute to a team." - Robin Davis Actionable tips: 1. Identify the natural proclivities of your team members using the GC Index 2. Create balanced teams by including a mix of the five key roles 3. Align team members' roles with their GC Index profile for optimal performance 4. Use the GC Index insights to improve communication within teams 5. Regularly reassess team dynamics using the GC Index to ensure continued effectiveness Want to learn more about how the GC Index can transform your organization? Visit our website at giraffesdonteatsteak.com for additional resources and to book a consultation with our expert team. Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Twitter vs. Bluesky: The Social Media Showdown - Ep.61 23:31

14 weeks ago23:31

23:31

Twitter vs. Bluesky: The Social Media Showdown - Ep.61 Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't Eat Steak Podcast delves into the ethical considerations driving this migration, the functional differences between platforms and the importance of understanding your audience when choosing social media channels. Erica and Alex share insights on social media strategy, emphasising the benefits of focusing on one platform at a time and tailoring content to each platform's unique audience. They also discuss the unpredictable nature of social media trends and provide practical advice for navigating platform changes. Whether you're a business owner, marketer or social media enthusiast, this episode offers essential tips for optimising your social media presence and making informed decisions about platform usage. Tune in for an engaging discussion on the ever-evolving landscape of digital marketing and social media strategy. Key Points Discussed: 1. The migration from Twitter to Bluesky and its potential impact 2. Ethical considerations in choosing social media platforms 3. The importance of understanding your target audience 4. Strategies for managing multiple social media channels 5. The unpredictable nature of social media trends Episode Highlights [00:01:12] - Introduction to the Twitter vs. Bluesky discussion [00:02:53] - Statistics on user migration and platform growth [00:04:27] - Comparison of Twitter and Bluesky features [00:06:33] - The importance of targeting your audience on the right platform [00:08:22] - Challenges of managing multiple social media channels [00:10:24] - The unpredictable nature of social media trends [00:13:30] - Discussion on Bluesky's terminology and branding Quotable Moments: "If your target audience is there or you're trying to plan for the future and you suspect they're going to move there because that's also good if you're proactive then definitely do it, right?" - Erica Mackay "Get one [platform] absolutely humming and then think about moving across to another." - Alex Bilney Actionable Tips: 1. Focus on optimising your presence on one social media platform before expanding to others. 2. Tailor your content to each platform's unique audience and algorithm. 3. Regularly assess where your target audience is most active and adjust your strategy accordingly. 4. Consider the ethical implications of the platforms you choose to use for your business. 5. Stay informed about new features and algorithm changes on your chosen platforms. Subscribe to the Giraffes Don't Eat Steak Podcast for more insightful discussions on marketing strategies and business success. Follow us on your favourite social media platforms for daily tips and updates! Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
The Psychology of Black Friday Shopping: Marketing Insights - Ep.60 25:32

15 weeks ago25:32

25:32

The Psychology of Black Friday Shopping: Marketing Insights - Ep.60 Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Friday, from a single-day event to a week-long sales extravaganza. Learn how to craft compelling offers, understand your target audience and navigate the balance between online and in-store promotions. Our hosts share valuable insights on consumer behaviour, industry-specific strategies and the rise of Cyber Monday. Discover shocking sales projections and understand why some products shouldn't be discounted. Whether you're a business owner or marketer, this episode is packed with actionable tips to boost your Black Friday sales without devaluing your brand. Don't miss out on these expert insights that will give you a competitive edge in the biggest shopping event of the year. Tune in now and revolutionise your Black Friday marketing strategy! Key points discussed : 1. The extension of Black Friday beyond a single day 2. Generational differences in Black Friday shopping habits 3. Creating attractive offers without devaluing products 4. Online vs in-store shopping trends 5. The rise of Cyber Monday and its impact on sales 6. Industry-specific strategies for Black Friday promotions 7. The psychology behind Black Friday shopping Episode highlights with timestamps: [00:01:15] - Introduction to Black Friday discussion [00:02:20] - Generational differences in Black Friday shopping [00:03:50] - Creating attractive offers for Black Friday [00:06:20] - Black Friday sales statistics and projections [00:09:15] - Industries that benefit most from Black Friday [00:11:00] - Online vs in-store shopping trends [00:14:50] - Personal shopping preferences and habits Quotes : "Our own personal preference as marketers is not that important when making strategic decisions." - Alex [00:02:20] "You need to be careful about being honest, right? It's about making sure that your offer is real and is valuable to the client." - Alex [00:05:07] Actionable tips: 1. Understand your target audience before implementing a Black Friday strategy 2. Use attractive numbers and percentages in your offers (e.g., 50% off, buy one get one free) 3. Consider targeting past website visitors or leads who haven't converted 4. Balance online and in-store promotions based on your industry and product type 5. Be mindful of potential negative impacts on your brand value when offering discounts Want to learn more about effective marketing strategies? Subscribe to the Giraffes Don't Eat Steak Podcast and never miss an episode filled with valuable insights and expert tips! Connect with the hosts: Erica: https://www.linkedin.com/in/erica-mackay/ Alex: https://www.linkedin.com/in/alex-bilney/ Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast…

1
Global Marketing Perspectives: From Kenya to the UK - Ep. 59 24:38

16 weeks ago24:38