Love it or hate it, all of us have jumped on to the digitalization bandwagon. That said, how is digitalization treating you? Are you getting optimal ROI results from your investments or is your organization still grappling with resistance to a cultural shift? Across the globe, Industry 4.0 is defining the rise of smart enterprise, giving a competitive edge to those who embrace it. But, despite holding massive potential in terms of future success for both discrete and process industry, in reality, there is still work to be done to solve the scalability and ROI problem and realize full-scale benefits. Addressing these critical areas, with ROI, scalable and human-centric approach, is what we call an Industry 4.NOW approach to digitalization. Listen to Industry 4.NOW podcast series, presented by L&T Technology Services, to discover industry best practices for managing your PLM, Technical Communication and Digital Manufacturing journey.