Revenue Stack With Ali Raza podcast

#Business #Marketing #Invicta Agency

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Revenue Stack with Ali Raza

साझा करें

शृंखला होम•Feed

Revenue Stack Podcast is a show where I host discussions around strategies, tactics, mindset and case studies to understand how organisations drive significant growth. The way we buy and interact in the digital economy has changed. Our mission on this show is to ensure that as marketing, sales and leadership teams, you have the tools you need to innovate and maintain your growth operations in the new age. Hosted by Ali Raza, CEO of Gainstack, a digital revenue growth marketing advisor, we talk to marketing and sales leaders across globe to gain insights into a variety of expertise areas.

5 एपिसोडस

Revenue Stack with Ali Raza

updated 2 years ago

साझा करें

शृंखला होम•Feed

5 एपिसोडस

#Business #Marketing #Invicta Agency

सभी एपिसोड

1
9 B2B Marketing Lessons I've learned in 10 years 28:52

2 years ago28:52

28:52

Revenue Stack Podcast EP 004 In this episode I'll be sharing 9 B2B marketing lessons that I’ve learned over the past 10 years working in the industry. These lessons have helped me build a successful marketing career and drive revenue for my clients. Whether you’re a startup entrepreneur or an established business, these 9 B2B marketing lessons will help you drive your business forward. These lessons include the importance of understanding your target audience and using that knowledge to drive revenue, the value of tracking relevant metrics to measure success, the necessity of having a solid go-to-market strategy, and the importance of building a revenue engine with a systematic approach. I also discuss the value of expertise and experience in B2B marketing, as well as the need to be aware of technical limitations and to seek support from other teams or functions when needed. Finally, I emphasise the importance of planning ahead in order to succeed in the fast-paced world of B2B marketing. Whether you’re a seasoned B2B marketing professional or just starting out, these lessons are sure to be valuable to you.…

1
004 - Scrap the vanity metrics for business growth through marketing | Sell Like You Podcast with Harriet Mellor 53:43

2 years ago53:43

53:43

Appearing on the Sell Like You Podcast with Harriet Mellor, Episode ` Scrap the vanity metrics for business growth through marketing` the duo address some industry takes such as: - Thought Leadership - The marketing metrics that matter - Sales and Marketing Campaigns - The importance of Sales and Marketing departments working together to create the biggest impact - How to choose a platform that works for you - LinkedIn (and why we both spend the majority of our time on this platform right now) - Ad's aren't expensive, you're just not doing them right - Always be experimenting to find what works for you Also, what happened to Clubhouse? The book we both raved about is Atomic Habits and referenced the 1% consistency! If you’re not already connected on LinkedIn, find & connect with Harriet here: https://www.linkedin.com/in/harriet-mellor/ And feel free to check out Harriet’s Podcast and be sure to share and review her channel in helping her to reach 1M business owners and sales people with her podcast here: https://podcasts.apple.com/us/podcast/sell-like-you/id1628944031 Thanks to the Sell Like You team for producing this episode and Thank you for having me as a guest on your show. Follow Harriet Mellor LINKEDIN | https://www.linkedin.com/in/harriet-mellor/ PODCAST | https://podcasts.apple.com/us/podcast/sell-like-you/id1628944031 www.yoursalesco.com Follow Ali Raza LINKEDIN | https://www.linkedin.com/in/ali-raza-... INSTAGRAM | https://www.instagram.com/alirazatg/ FACEBOOK | https://www.facebook.com/Ali-Raza-107... www.invicta.agency…

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003 - Does SEO work for B2B companies? 26:50

2 years ago26:50

26:50

Winning positions in the search engine gets more and more difficult each year. To top it off, B2B audiences just don't behave the same way in how they buy anymore either. So does this mean SEO no longer has a place for B2B companies? On this episode, I discuss: - The real purpose of SEO - What SEO is supposed to look like in a B2B strategy - How B2B buyers are behaving in the search engines now - Search content strategy comparison of Drift with other 'search competitors' Follow Ali Raza INSTAGRAM | https://www.instagram.com/alirazatg/ LINKEDIN | https://www.linkedin.com/in/ali-raza-... FACEBOOK | https://www.facebook.com/Ali-Raza-107... www.invicta.agency…

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002 - 6 Conversion and Marketing Funnel Mistakes That Prevent Growth - with Alisha Conlin-Hurd 54:12

2 years ago54:12

54:12

Alisha Conlin-Hurd is a sales funnel expert and co-founder of Persuasion Experience. This week she joins Ali Raza to discuss 6 of the most common mistakes that marketers or founders make when considering conversion optimisation and marketing funnels. We talk about: - Common CRO mistakes people make when trying to optimise their marketing system - The problem with making offers to prospects that sound as boring as 'boiled chicken' - What the marketing growth levers should look like in a scaling company - Creating compounding growth in customer acquisition - How sales team inefficiencies hurt your marketing efforts Follow Ali Raza INSTAGRAM | https://www.instagram.com/alirazatg/ LINKEDIN | https://www.linkedin.com/in/ali-raza-... FACEBOOK | https://www.facebook.com/Ali-Raza-107... www.invicta.agency Follow Alisha Conlin-Hurd LINKEDIN | https://www.linkedin.com/in/alishaconlinhurd/ YOUTUBE | https://www.youtube.com/alishaconlinhurd TWITTER | https://twitter.com/alishaconlinh www.persuasionexperience.com…

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001 - Building Your Market Profile with PR Strategy - with Lanna Hill 1:06:53

3 years ago1:06:53